Fun fact: Google Ad Manager is still referred to by its old name, DFP, meaning DoubleClick for Publishers

Basic breakdown of the basic adtech infrastructure

An open, vibrant internet is indispensable to American life. Or is it?

Article about challenges of Supply Side businesses in programmatic advertising ecosystem and how ML and technology is used to solve them

Web tracking is where website trackers and organizations monitor users’ behavior online, what they do online, learn which pages they visit, and more.

US v. Google is part of HackerNoon's Legalpdf series to make court cases mroe accessible to the public.

This article describes ML challenges of Demand side businesses in programmatic advertising ecosystem: DSP and advertiser

Can humour make marketing more effective? We review recent success stories of brands using humour to stand out.

Some tips that can help you to market your business better in 2024, including automation, leveraging AI, and keeping an eye on your competitors.

Leveraging Alison.AI's advanced analysis the last three years of Super Bowl ads were dissected providing a data-driven glimpse into what captivates audiences an

Dive into the complex legacy of Edward Bernays, the influential figure known as the Father of Public Relations and Propaganda.

AI and AR technologies allow sports advertising to be customized to different audiences in real time using cloud-based GPU solutions.

In this article, we explore the impact of AI and deep learning predictions on digital marketing, providing some specific hints on how to make campaigns shine.

Katy Koob is the newly appointed Vice President of Revenue at Dastan, the parent company of Decrypt and Rug Radio.

Here's how you can leverage social media for your eCommerce business

This blog explores the impact of AI on advertising, from hyper-personalized experiences to ethical considerations. It argues for a future where AI and human cre

Alkimi is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange.

Amazon and Netflix have adopted very different strategies to incorporate ad tiers. Which is right?

Odysee removes ads, focusing on creator monetization and decentralization over ad revenue, aiming to offer an incorruptible video-sharing experience.

Our online feeds are broken and large language models have the power to fix them.