Just what Google does!

Price manipulation is the name of the game!

Google Ads submitted the top two bids in 85% of the auctions it won, meaning its bids set the price in the vast majority of auctions it won

This is all part of Google's scheme to dominate the ad tech stack

Google Develops So-Called Open Bidding, Its Own Google-Friendly Version of Header Bidding To Preserve Its Control Over the Sale of Publisher Inventory

Google is one of the largest internet-services companies worldwide and in the United States. Google is today the largest business segment of Alphabet, Inc.

2. In addition, 38 other States and jurisdictions (the “Plaintiff States”) filed a separate action that incorporates the allegations

General search competitors include Bing, Yahoo, DuckDuckGo, Ask.com, Brave, and Ecosia. Google and Bing are the only meaningful companies that independently own

General search engines (GSEs) answer a wide range of user queries by searching the worldwide web.

The third-parties in the U.S. v Google antitrust lawsuit include Amazon, Microsoft, Apple, Samsung, AT&T, and more.

Search Ads’ ability to target consumers’ real-time intent is a significant difference between Search Ads and other types of ads.

Google has paid to distribute search for nearly 20 years. For at least the past 12 years, Google’s agreements have fallen into three buckets:

“Scale” refers to the amount of user-side data a search engine can accumulate. User-side data is a term that includes many types of data GSEs can obtain from

A search access point is any place on a device where a user enters a search query.

Google monetizes its general search services with the sale of Search Ads, which provides most of Google’s revenues.

Google’s ability to avoid investing in quality improvements at the rate it would in a competitive market is a sign of monopoly power

Advertisers’ Use Of ROI/ROAS Metrics And Efforts To Optimize Ad Spend Across Channels Do Not Show That Advertisers View Search Ads And Other Ad Types

General search services are the services GSEs provide to consumers, allowing consumers to find information from across the internet.

In 2020, Google’s U.S. Search Ads market share was 74%. For YouTube in 2022, Google forecasted revenue of $[redacted] billion

In 2020, Google’s Text Ads market share was 88%. Google’s Text Ads market share has been durable; between 2016 and 2020, Google’s share continually exceeded 80%