The Programmatic Advertising Ecosystem: Supply Side Challenges
#advertising #programmaticadvertising #rtb #programmaticdigitalads #publishers #supplysideplatform #demandsideplatform #waterfalloptimization
https://hackernoon.com/the-programmatic-advertising-ecosystem-supply-side-challenges
#advertising #programmaticadvertising #rtb #programmaticdigitalads #publishers #supplysideplatform #demandsideplatform #waterfalloptimization
https://hackernoon.com/the-programmatic-advertising-ecosystem-supply-side-challenges
Hackernoon
The Programmatic Advertising Ecosystem: Supply Side Challenges | HackerNoon
Article about challenges of Supply Side businesses in programmatic advertising ecosystem and how ML and technology is used to solve them