Basic breakdown of the basic adtech infrastructure

Google took a page straight up from the Monopoly Playbook: buying up competitors, thwarting both sides

An open, vibrant internet is indispensable to American life. Or is it?

its virtually impossible to compete with google when it controls both the demand and supply side of the ad market

Google Uses Its Acquisitions and Position Across the Ad Tech Stack to Lock Out Rivals and Control Each Key Ad Tech Tool

US v. Google is part of HackerNoon's Legalpdf series to make court cases mroe accessible to the public.

Just doubling down on their anticompetitive practices!

You know what they say: if you can't have it, destroy it.

Just what Google does!

Price manipulation is the name of the game!

Google Ads submitted the top two bids in 85% of the auctions it won, meaning its bids set the price in the vast majority of auctions it won

Google Develops So-Called Open Bidding, Its Own Google-Friendly Version of Header Bidding To Preserve Its Control Over the Sale of Publisher Inventory

Google Further Stunts Header Bidding by Working to Bring Facebook and Amazon into Its Open Bidding Fold

A walk through the typical upselling tactics from Amazon to convert Prime Members. The Redactions Request from Amazon's Lawyers are astounding, though.

Dive into the world of ad tech as we unravel the intricacies of programmatic, real-time bidding (RTB), and header bidding.

WEB 3.0: Unveiling privacy truths, debunking myths. Explore the evolving digital realm with insights into online privacy.

5 ways to cut infrastructure costs in high-load systems: AdTech case study

1/14/2024: Top 5 stories on the HackerNoon homepage!

2024 adtech: commerce-focused ads, AI optimization, first-party data, mobile data, cross-media campaigns, Google's evaluation shift, ad automation.

Uncover the intricacies of streaming ads across various platforms and learn to maximize your advertising strategy effectively.