HackerNoon Font 2.0 is now open-sourced on brand.hackernoon.com and GitHub.

A brief understanding of brand entropy a disorder your competitor can take advantage of

Product positioning, in its simplest form, is why a product or service is a good fit for the market, unique features, and better than competing products.

Content published on HackerNoon need to objective, free of digital marketing gimmicks, and most of all, need to provide value to our dedicated audience base.

Brands publish on HackerNoon via our Brand-as-author programs to provide our readers transparency and context

If users have two similar options, they will choose the product they know, trust, and feel.

For a long time, "Made in China" was considered a sign of poor quality goods and services. Now everything changed. I discuss how this transformation took place

This is an article about how we made good use of branding and design to create experiences for 1000+ people.

What would vintage cartoon characters look like living a wealthy life? Gal Yosef's artistic vision of ultra-luxury brands.

Another story that proves that community of die hard fans is the brand's superpower.

A brand strategy affects product and user interaction. I explain how Web3 startups can develop brands in the Web space and what to do if your budget is limited.

The Barbie movie is generating a lot of buzz and excitement ahead of its July 21 release. Google Trends shows a whopping 160K daily searches worldwide.

Discover Brandformance: a fusion of branding & performance marketing. Achieve ROI through data-driven insights, creative content, and real-time optimization.

Navigating the B2B SaaS LinkedIn landscape? Get insider tips on elevating your LinkedIn company page. Learn how to connect authentically with your audience!

Dive into the timeless marketing rivalry between two beverage giants, exploring their strategies, campaigns, and cultural impact in this intriguing analysis.

Ethereum-based Account Abstraction technology gives ultimate power to improve UX, onboard new users to Web3, and build Love Brands in DeFi, gaming, and HoReCa.

Decentralized social media across Web3 could enhance a brand's digital presence in new ways.

In this article, you'll find the skills needed to break into product marketing and the difference between product marketing and product management.

In this post we deep dive into brand safety, explore essential protection measures, and why it's an integral part of any brand's success in cookie-less world.

While influencers with big names and millions of followers are still needed, there's a growing trend towards micro-influencers.