DeFi is helping solve some of the biggest challenges that businesses face today. Here's how

The Jobs To be Done framework is an effective tool for mapping out a content strategy that is focused on the buyer’s needs

If users have two similar options, they will choose the product they know, trust, and feel.

Quality contents have one thing in common and that is quality research. Here are 9 places to research to generate B2B content that drives traffic and converts

The need for marketplace technologies is growing, and B2B startups need to scale their solutions to the markets.

This text is about the reasons why UX/UI and graphic design are underestimated by B2B IT companies and how design can impact their business results.

Ada Lovelace was the first software programmer... and also the first tech marketer?

The problem with the single point of contact model is your single point of contact might be the only person at the service provider who knows your business.

Too many professional services firms are approaching today’s world of Fortnite-like complexity with strategies more appropriate for Donkey Kong.  

In the world of B2B content marketing challenges, there are ways to tactically manage the problems and find outcomes that worked for larger enterprises.

6 Subject-matter-experts share their real-life experiences with B2B content ideation

In this article, we looked at new ways to use SQL to easily build applications for engineers with little experience.

Product discovery is a key stage in the product development lifecycle. In B2B and B2C businesses, this process has its nuances, which I cover in this article.

Learn about strategies for penetrating the B2B segment starting from the B2C. Tips, lessons, features and more!

When developing GenAI for businesses, focus on the critical factors your solution will impact. Learn more about the factors here to build a compelling idea.

This paper proposes an item recommender system for sellers that could potentially address market inefficiencies.

Nine predictions for the future of startups.

Two strategies to integrate UX research in banking and retail, overcoming challenges to enhance product discovery and drive better results

After struggling with long meetings and frustrating tickets, my team at Wayfair created a ticket template that saved us countless hours.