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Global ad tech firm Equativ enters Japan's $289 billion digital market
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Global ad tech firm Equativ enters Japan's $289 billion digital market
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PPC Land
Global ad tech firm Equativ enters Japan's $289 billion digital market
Equativ expands APAC presence in Japan, bringing programmatic solutions to world's fourth-largest digital ad market.
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News Corp reports The Sun's online traffic halved as digital shifts impact publishers
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News Corp reports The Sun's online traffic halved as digital shifts impact publishers
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PPC Land
News Corp reports The Sun's online traffic halved as digital shifts impact publishers
News Corp Q2 2025 results reveal The Sun's global online audience dropped to 70M monthly users amid platform changes.
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YouTube's search traffic accounts for less than 1% of total views
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YouTube's search traffic accounts for less than 1% of total views
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PPC Land
YouTube's search traffic accounts for less than 1% of total views
New data reveals Google search results generate minimal YouTube views, challenging claims of preferential treatment.
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Meta unveils global anti-scam system to combat Valentine's Day fraud
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Meta unveils global anti-scam system to combat Valentine's Day fraud
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Meta unveils global anti-scam system to combat Valentine's Day fraud
Meta has released data on romance scam prevention measures and new safety features across its platforms ahead of Valentine's Day.
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Triplelift joins Amazon's traffic engine to optimize ad requests
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Triplelift joins Amazon's traffic engine to optimize ad requests
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Triplelift joins Amazon's traffic engine to optimize ad requests
Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads.
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German regulator finds Apple's app tracking rules may violate competition law
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German regulator finds Apple's app tracking rules may violate competition law
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PPC Land
German regulator finds Apple's app tracking rules may violate competition law
Bundeskartellamt says Apple's App Tracking Transparency Framework gives unfair advantage over third-party developers.
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Spotify's video podcast revenue jumps 300% after Partner Program launch
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Spotify's video podcast revenue jumps 300% after Partner Program launch
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PPC Land
Spotify's video podcast revenue jumps 300% after Partner Program launch
New monetization program drives significant growth in video podcast consumption and creator earnings since January launch.
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Idiocracy's dystopian predictions materializing faster than expected
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Idiocracy's dystopian predictions materializing faster than expected
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PPC Land
Idiocracy's dystopian predictions materializing faster than expected
Mike Judge reveals how his 2006 satire movie about societal decline through automation proves prophetic in AI era.
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Trade Desk's strategic shift raises questions about agency relationships
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Trade Desk's strategic shift raises questions about agency relationships
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PPC Land
Trade Desk's strategic shift raises questions about agency relationships
Major ad tech platform pivots to direct brand partnerships amid transparency concerns and platform fee scrutiny.
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Google's Monopoly Endgame: DOJ's Final Remedies Demand Chrome Sale and Data Sharing
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Google's Monopoly Endgame: DOJ's Final Remedies Demand Chrome Sale and Data Sharing
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PPC Land
Google's Monopoly Endgame: DOJ's Final Remedies Demand Chrome Sale and Data Sharing
Final remedies package would force Google to sell Chrome browser and potentially Android.
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Google's new requirements for Connected TV and Digital out-of-home inventory
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Google's new requirements for Connected TV and Digital out-of-home inventory
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PPC Land
Google's new requirements for Connected TV and Digital out-of-home inventory
Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.
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The Trade Desk's Kokai platform faces challenges amid executive departure
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The Trade Desk's Kokai platform faces challenges amid executive departure
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PPC Land
The Trade Desk's Kokai platform faces challenges amid executive departure
How AI integration and platform transitions are reshaping digital advertising technology landscape.
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Utiq's Adobe integration enhances advertising performance across browsers
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Utiq's Adobe integration enhances advertising performance across browsers
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PPC Land
Utiq's Adobe integration enhances advertising performance across browsers
Data-driven advertising solution delivers significant improvements in non-Chrome environments.
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Otto Group's dual role with Temu deliveries amid e-commerce challenges
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Otto Group's dual role with Temu deliveries amid e-commerce challenges
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PPC Land
Otto Group's dual role with Temu deliveries amid e-commerce challenges
The German retail giant criticizes Chinese competitors while its logistics subsidiary benefits from their growth.
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Google's experiment shows news content has minimal impact on search revenue
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Google's experiment shows news content has minimal impact on search revenue
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PPC Land
Google's experiment shows news content has minimal impact on search revenue
Analysis of EU test reveals publishers may need Google more than Google needs publishers.