When disaster strikes you need to know how to respond to protect your brand or client. Why a crisis marketing PPC campaign is essential to every arsenal.

A mini case study that explores how investing in AI chatbots at the right time can drive significant business growth for B2Bs.

Google streamlines Search Console Insights by removing Google Analytics data, focusing solely on Search Console metrics for simplicity.

Speculation is rampant as we're hearing about restrictions coming for Health and Wellness data sources in 2025. Here's what we know so far...

Google releases FAQ clarifying site reputation abuse policy, confirming rules for third-party content and providing recovery guidance for publishers.

Find out the latest Google Ads news and updates from this year to help you shape your 2025 search campaign strategy.

Automattic’s acquisition of WPAI signals the integration of AI into WordPress in the near future

The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.

Google’s new guide on Shopping annotations and badges outlines tools like "Price Drop" and "Free Shipping" that help products stand out and boost ad performance.

Court grants WP Engine's request for a preliminary injunction, handing Mullenweg and Automattic an across the board defeat

Microsoft’s latest updates bring advanced AI-driven ads, insights on user trust in generative AI, and tips to optimize Performance Max campaigns.

Don't miss out on the potential of voice search. This guide will show you how to make your content voice-friendly and increase your visibility.

Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience.

Save time with Meta creative optimization by submitting one 9:16 image or video that utilizes a square safe zone. Use my safe zone template...

This includes a new hourly view of the data.

New study shows Google's AI Overviews appear in nearly half of searches, influencing how users interact with search results.

In fact, when combining Performance Max and search campaigns, advertisers are seeing a 32% decrease in cost per acquisition (CPA) and a 3x increase in return

AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.

Google announces Search improvements coming in 2025, powered by Gemini 2.0, expanding AI Overviews to handle complex queries.

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.