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The Great Decoupling of Clicks and Impressions — Whiteboard Friday
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The Great Decoupling of Clicks and Impressions — Whiteboard Friday
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Moz
The Great Decoupling of Clicks and Impressions — Whiteboard Friday
Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to the Great Decoupling. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website's…
New post by PPC Land 🔥
TripleLift reports 10x growth in advertiser spend during Prime Day
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TripleLift reports 10x growth in advertiser spend during Prime Day
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PPC Land
TripleLift reports 10x growth in advertiser spend during Prime Day
TripleLift achieved remarkable 10x year-over-year growth in advertiser spending during recent Prime Day events.
New post by Search Engine Journal 🔥
Google Discusses If It’s Okay To Make Changes For SEO Purposes via @sejournal, @martinibuster
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Google Discusses If It’s Okay To Make Changes For SEO Purposes via @sejournal, @martinibuster
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Search Engine Journal
Google Discusses If It’s Okay To Make Changes For SEO Purposes
Google discussed whether it's okay to make web page changes specifically for SEO purposes, including testing ideas to improve rankings.
New post by Search Engine Journal 🔥
Why It’s Okay To Not Buy Or Obsess Over Links Anymore via @sejournal, @martinibuster
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Why It’s Okay To Not Buy Or Obsess Over Links Anymore via @sejournal, @martinibuster
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Search Engine Journal
Why It’s Okay To Not Buy Or Obsess Over Links Anymore
Buying links is unnecessary now that Google relies less on links and more on content and user-behavior signals to rank websites.
New post by PPC Land 🔥
WeTransfer modifies terms service following user backlash over AI rights
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WeTransfer modifies terms service following user backlash over AI rights
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PPC Land
WeTransfer modifies terms service following user backlash over AI rights
The cloud-based file sharing company faced criticism for licensing language that appeared to grant AI training permissions.
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Roblox licensing platform launches with major entertainment partners
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Roblox licensing platform launches with major entertainment partners
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PPC Land
Roblox licensing platform launches with major entertainment partners
Gaming platform introduces self-service intellectual property management for creators working with Netflix, Lionsgate brands.
New post by PPC Land 🔥
Google executive criticizes Meta's age verification approach as risky for children
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Google executive criticizes Meta's age verification approach as risky for children
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PPC Land
Google executive criticizes Meta's age verification approach as risky for children
Privacy chief Kate Charlet warns Meta's app store proposal would expose granular age data to millions of developers.
New post by PPC Land 🔥
MCP security vulnerabilities expose marketing technology platforms
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MCP security vulnerabilities expose marketing technology platforms
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PPC Land
MCP security vulnerabilities expose marketing technology platforms
Researchers identify critical tool poisoning attacks targeting Model Context Protocol implementations in marketing technology.
New post by PPC Land 🔥
European streaming data reveals concentrated viewing patterns
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European streaming data reveals concentrated viewing patterns
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PPC Land
European streaming data reveals concentrated viewing patterns
New research shows less than 0.1% of content captures 14% of total viewing time across major platforms.
New post by PPC Land 🔥
Uganda orders Google to register as data processor in landmark privacy ruling
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Uganda orders Google to register as data processor in landmark privacy ruling
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PPC Land
Uganda orders Google to register as data processor in landmark privacy ruling
Uganda's data protection office rules against Google for failing to register and properly handle cross-border data transfers.
New post by PPC Land 🔥
Viaplay acquires remaining stake in satellite firm Allente for $110 million
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Viaplay acquires remaining stake in satellite firm Allente for $110 million
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PPC Land
Viaplay acquires remaining stake in satellite firm Allente for $110 million
Nordic streaming giant revises 2025 forecasts upward following acquisition of Telenor's 50% stake in satellite television provider.
New post by PPC Land 🔥
Netflix faces analyst pressure over transparency gaps despite Q2 growth
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Netflix faces analyst pressure over transparency gaps despite Q2 growth
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PPC Land
Netflix faces analyst pressure over transparency gaps despite Q2 growth
Streaming giant reports 16% revenue growth but continues withholding key subscriber and advertising metrics that industry experts deem essential for evaluation.
New post by PPC Land 🔥
Creator of Ruby on Rails warns AI coding tools may be eroding programming fundamentals
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Creator of Ruby on Rails warns AI coding tools may be eroding programming fundamentals
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PPC Land
Creator of Ruby on Rails warns AI coding tools may be eroding programming fundamentals
DHH expresses concern that direct AI integration in development environments could weaken core programming competencies.
New post by PPC Land 🔥
Meta data center impacts local water supply in Newton County
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Meta data center impacts local water supply in Newton County
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PPC Land
Meta data center impacts local water supply in Newton County
Georgia residents report dry taps and sediment buildup after $750 million facility construction begins.
New post by PPC Land 🔥
EU clarifies AI model thresholds in new regulatory guidelines
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EU clarifies AI model thresholds in new regulatory guidelines
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PPC Land
EU clarifies AI model thresholds in new regulatory guidelines
Commission sets 10²³ FLOP computational benchmark for general-purpose model classification under AI Act enforcement framework.
New post by Search Engine Journal 🔥
Potential SEO Clients May Want To Discuss AI Search And Chatbots via @sejournal, @martinibuster
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Potential SEO Clients May Want To Discuss AI Search And Chatbots via @sejournal, @martinibuster
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Search Engine Journal
Potential SEO Clients May Want To Discuss AI Search And Chatbots
An SEO lost a potential client to someone else who was prepared to discuss SEO for AI. Is AEO/AIO/GEO this year's version of EEAT?
New post by Search Engine Journal 🔥
How To Get Your Content (& Brand) Recommended By AI & LLMs via @sejournal, @andreasvoniatis
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How To Get Your Content (& Brand) Recommended By AI & LLMs via @sejournal, @andreasvoniatis
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Search Engine Journal
How To Get Your Content (& Brand) Recommended By AI & LLMs
To get cited by AI, your content needs more than SEO basics. Here’s what to prioritize for visibility in the generative search era.
New post by Search Engine Journal 🔥
PPC Audience Strategy: Targeting Vs. Observation (With Examples) via @sejournal, @brookeosmundson
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PPC Audience Strategy: Targeting Vs. Observation (With Examples) via @sejournal, @brookeosmundson
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Search Engine Journal
PPC Audience Strategy: Targeting Vs. Observation (With Examples)
Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to perform at scale.