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YouTube Promote challenges Google Ads with enhanced targeting tools
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YouTube Promote challenges Google Ads with enhanced targeting tools
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PPC Land
YouTube Promote challenges Google Ads with enhanced targeting tools
YouTube Promote gains granular call-to-action targeting for website campaigns, positioning itself as a simplified Google Ads alternative for creators announced August 12, 2025.
New post by Search Engine Journal 🔥
Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think via @sejournal, @theshelleywalsh
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Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think via @sejournal, @theshelleywalsh
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Search Engine Journal
Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think
Duane Forrester shares why Agentic AI, not search engines, could transform SEO roles and how professionals can adapt to lead AI-powered teams.
New post by Search Engine Journal 🔥
Multimodal Search Is Reshaping The Funnel For SEOs And Marketers via @sejournal, @TaylorDanRW
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Multimodal Search Is Reshaping The Funnel For SEOs And Marketers via @sejournal, @TaylorDanRW
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Search Engine Journal
Multimodal Search Is Reshaping The Funnel For SEOs And Marketers
Multimodal search is changing how people explore, evaluate, and decide. Here’s how to reach audiences moving through AI-driven, multi-platform journeys.
New post by Search Engine Journal 🔥
The Verifier Layer: Why SEO Automation Still Needs Human Judgment via @sejournal, @DuaneForrester
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The Verifier Layer: Why SEO Automation Still Needs Human Judgment via @sejournal, @DuaneForrester
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Search Engine Journal
The Verifier Layer: Why SEO Automation Still Needs Human Judgment
Is AI content automation creating legal liability at scale? Here's how a universal verifier AI fact-checker could solve this problem
New post by Search Engine Journal 🔥
Google Explains Why They Need To Control Ranking Signals via @sejournal, @martinibuster
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Google Explains Why They Need To Control Ranking Signals via @sejournal, @martinibuster
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Search Engine Journal
Google Explains Why They Need To Control Ranking Signals
Gary Illyes said "we need to be able to control our own signals. And if we are looking at external signals... that's not in our control."
New post by Google Ads & Commerce 🔥
3 new ways to unlock iOS App campaign performance
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3 new ways to unlock iOS App campaign performance
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Google
3 new ways to unlock iOS App campaign performance
An overview of our newest App ad formats, AI-powered tools and privacy-centric measurement to make iOS campaign performance even better.
New post by The WordStream Blog 🔥
The Pros & Cons of Every Automated Bidding Strategy in Google
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The Pros & Cons of Every Automated Bidding Strategy in Google
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WordStream
The Pros & Cons of Every Automated Bidding Strategy in Google
In this complete guide to Google Ads automated bidding, we walk through each of the options available to you and point out what you should watch out for with automation.
New post by Search Engine Journal 🔥
Google Brings AI Trip-Finding To Google Flights via @sejournal, @MattGSouthern
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Google Brings AI Trip-Finding To Google Flights via @sejournal, @MattGSouthern
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Search Engine Journal
Google Brings AI Trip-Finding To Google Flights
Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences.
New post by Search Engine Journal 🔥
ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts via @sejournal, @martinibuster
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ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts via @sejournal, @martinibuster
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Search Engine Journal
ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts
ChatGPT Plus subscribers can now connect ChatGPT-5 to Gmail, Calendar, and Contacts
New post by Moz 🔥
How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday
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How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday
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Moz
How To Speak the Language of Your Top SEO Stakeholders
Are your SEO proposals getting lost in translation? This episode outlines why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter…
New post by Search Engine Journal 🔥
AI-Powered Search: Adapting Your SEO Strategy via @sejournal, @wburton27
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AI-Powered Search: Adapting Your SEO Strategy via @sejournal, @wburton27
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Search Engine Journal
AI-Powered Search: Adapting Your SEO Strategy
Win visibility by focusing on relevance, brand authority, and meeting users on platforms like YouTube, Reddit, and Google AI Overviews.
New post by Search Engine Journal 🔥
Googlebot Crawl Slump? Mueller Points To Server Errors via @sejournal, @MattGSouthern
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Googlebot Crawl Slump? Mueller Points To Server Errors via @sejournal, @MattGSouthern
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Search Engine Journal
Googlebot Crawl Slump? Mueller Points To Server Errors
A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause.
New post by PPC Land 🔥
Arizona court sanctions lawyer for AI-generated false citations
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Arizona court sanctions lawyer for AI-generated false citations
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PPC Land
Arizona court sanctions lawyer for AI-generated false citations
Judge revokes attorney's pro hac status and imposes multiple sanctions after majority of legal citations were fabricated by AI.
New post by PPC Land 🔥
Google's John Mueller warns AI SEO acronyms signal spam tactics
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Google's John Mueller warns AI SEO acronyms signal spam tactics
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PPC Land
Google's John Mueller warns AI SEO acronyms signal spam tactics
Google search advocate suggests growing push for GEO, AIO, and AEO terminology indicates scamming attempts targeting marketing professionals.
New post by PPC Land 🔥
YouTube enables studio editing for auto-dubbed videos and doubles post image limit
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YouTube enables studio editing for auto-dubbed videos and doubles post image limit
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PPC Land
YouTube enables studio editing for auto-dubbed videos and doubles post image limit
YouTube's August 12 announcement introduces enhanced video editing capabilities and expands creator publishing options through three platform updates.
New post by PPC Land 🔥
Nielsen launches Connected TV intelligence for Australia's advertising market
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Nielsen launches Connected TV intelligence for Australia's advertising market
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PPC Land
Nielsen launches Connected TV intelligence for Australia's advertising market
Nielsen announces Q4 2025 launch of Ad Intel CTV in Australia, bringing competitive intelligence to streaming platforms for marketers analyzing spend.
New post by PPC Land 🔥
Amazon Prime Video begins NBA coverage with October 24 doubleheader
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Amazon Prime Video begins NBA coverage with October 24 doubleheader
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PPC Land
Amazon Prime Video begins NBA coverage with October 24 doubleheader
The streaming service launches its inaugural NBA season with 67 games as part of an 11-year broadcasting partnership.
New post by Search Engine Journal 🔥
Local SEO Best Practices Aren’t Universal: Yext Study via @sejournal, @MattGSouthern
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Local SEO Best Practices Aren’t Universal: Yext Study via @sejournal, @MattGSouthern
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Search Engine Journal
Local SEO Best Practices Aren’t Universal: Yext Study
A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry.