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UK trade bodies unite ahead of less healthy food advertising restrictions
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UK trade bodies unite ahead of less healthy food advertising restrictions
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PPC Land
UK trade bodies unite ahead of less healthy food advertising restrictions
Cross-industry coalition launches awareness campaign as October 1 implementation date approaches for voluntary agreement.
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Microsoft Advertising launches enhanced website exclusion tools
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Microsoft Advertising launches enhanced website exclusion tools
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PPC Land
Microsoft Advertising launches enhanced website exclusion tools
New controls enable bulk management of 10,000 domains per list across Audience and Search campaigns.
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Axel Springer acquires social media advertising platform cmmrcl.ly
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Axel Springer acquires social media advertising platform cmmrcl.ly
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PPC Land
Axel Springer acquires social media advertising platform cmmrcl.ly
Media giant expands digital advertising reach with complete acquisition of Central European social media solutions provider.
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Microsoft study shows AI impacts 75% of major occupations in marketing communications
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Microsoft study shows AI impacts 75% of major occupations in marketing communications
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PPC Land
Microsoft study shows AI impacts 75% of major occupations in marketing communications
Large-scale analysis of 200,000 conversations reveals customer service and sales roles face highest automation potential.
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NVIDIA research challenges $57 billion AI infrastructure strategy with small language models
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NVIDIA research challenges $57 billion AI infrastructure strategy with small language models
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PPC Land
NVIDIA research challenges $57 billion AI infrastructure strategy with small language models
Small models demonstrate equivalent performance for 60-80% of enterprise AI tasks at fraction of operational cost.
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Google integrates affinity audiences with Netflix campaigns via DV360
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Google integrates affinity audiences with Netflix campaigns via DV360
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PPC Land
Google integrates affinity audiences with Netflix campaigns via DV360
Google Marketing Platform now offers affinity audience targeting for Netflix campaigns through Display & Video 360 integration.
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ICO publishes guidance on profiling tools for online safety compliance
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ICO publishes guidance on profiling tools for online safety compliance
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PPC Land
ICO publishes guidance on profiling tools for online safety compliance
Data protection watchdog clarifies requirements for trust systems ahead of UK regulatory changes.
New post by Search Engine Journal 🔥
Researchers Test If Sergey Brin’s Threat Prompts Improve AI Accuracy via @sejournal, @martinibuster
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Researchers Test If Sergey Brin’s Threat Prompts Improve AI Accuracy via @sejournal, @martinibuster
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Search Engine Journal
Researchers Test If Sergey Brin’s Threat Prompts Improve AI Accuracy
Google's co-founder suggested that threatening an AI improves performance. Researchers discovered that it sometimes works.
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Why Your PPC Structure Should Mirror Your Business Model via @sejournal, @brookeosmundson
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Why Your PPC Structure Should Mirror Your Business Model via @sejournal, @brookeosmundson
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Search Engine Journal
Why Your PPC Structure Should Mirror Your Business Model
Build smarter PPC campaigns by structuring around business units, not just search terms. Here's a guide for new and existing accounts.
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Which SEO Jobs AI Will Reshape & Which Might Disappear via @sejournal, @DuaneForrester
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Which SEO Jobs AI Will Reshape & Which Might Disappear via @sejournal, @DuaneForrester
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Search Engine Journal
Which SEO Jobs AI Will Reshape & Which Might Disappear
AI is redrawing the line between what's strategic and what's becoming added overhead in SEO. Here's how to pivot, up-skill, or double down, based on where your role sits now.
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How AI Search Should Be Shaping Your CEO’s & CMO’s Strategy [Webinar] via @sejournal, @theshelleywalsh
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How AI Search Should Be Shaping Your CEO’s & CMO’s Strategy [Webinar] via @sejournal, @theshelleywalsh
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Search Engine Journal
How AI Search Should Be Shaping Your CEO’s & CMO’s Strategy [Webinar]
Learn how to align SEO with business goals, measure ROI, and lead AI search strategy. Get C-suite-level insights in this exclusive SEJ webinar.
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AI Max for Search Is Rolling Out. Here’s What to Know
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AI Max for Search Is Rolling Out. Here’s What to Know
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WordStream
AI Max for Search Is Rolling Out. Here's What to Know | WordStream
AI Max is a new set of optional features you can enable within your Search campaigns in Google Ads to help with asset optimization and more.
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OpenX files follow-on antitrust lawsuit against Google's ad tech monopoly
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OpenX files follow-on antitrust lawsuit against Google's ad tech monopoly
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PPC Land
OpenX files follow-on antitrust lawsuit against Google's ad tech monopoly
Digital advertising pioneer seeks damages after court victory establishes Google's illegal market dominance.
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Spotify raises premium subscription prices in multiple global markets
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Spotify raises premium subscription prices in multiple global markets
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PPC Land
Spotify raises premium subscription prices in multiple global markets
Monthly premium costs increase from €10.99 to €11.99 for subscribers across South Asia, Middle East, Africa, Europe, Latin America, and Asia-Pacific regions.
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ChatGPT Nears 700 Million Weekly Users, OpenAI Announces via @sejournal, @MattGSouthern
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ChatGPT Nears 700 Million Weekly Users, OpenAI Announces via @sejournal, @MattGSouthern
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Search Engine Journal
ChatGPT Nears 700 Million Weekly Users, OpenAI Announces
ChatGPT is nearing 700 million weekly active users, up from 500 million in March and four times higher than a year ago.
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Riot Games allows betting sponsors for League and Valorant teams
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Riot Games allows betting sponsors for League and Valorant teams
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PPC Land
Riot Games allows betting sponsors for League and Valorant teams
Riot Games announces betting sponsorship policy for North America, Europe, and Middle East teams starting 2025.