Advanced search features reach 1.5 billion monthly users while industry debates traffic impacts.

New capabilities enable B2B marketers to track campaign influence from first touch to closed deals.

IAS earns groundbreaking certification from Alliance for Audited Media as advertising industry adopts AI at scale.

SAP chief executive dismisses infrastructure investment calls, advocates software layer focus over hardware expansion in European artificial intelligence development race.

Research shows profound differences between ChatGPT and Google's AI Overviews, suggests different approach to content to rank in each.

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

Google disables ads personalization and tracking for EU advertisers without consent mode v2 as of July 21, 2025.

European Union's new age verification prototype requires Google Play Integrity API, raising concerns about digital sovereignty.

Company achieves $483 million revenue while deploying $104 million for share repurchases.

Good SEO teams fail when the system fails them. This piece looks at the hidden forces behind stalled search performance in organizations.

Australian retail media market projected to reach $3 billion by 2027 while US faces platform fragmentation hurdles.

Partnership combines Criteo's $1 trillion commerce signals with WPP's Open Intelligence across Roku, Samsung and Scripps.

Australian consumers now spend over $63 billion annually on online retail as shopping behaviors continue evolving post-pandemic according to latest industry research.

Streaming platform anticipates exceeding revenue guidance while approaching merger with Disney's Hulu Live TV service.

New research shows declining sentiment despite 20% budget increase, highlighting measurement challenges and education gaps for agencies working with retail media networks.

HubSpot expands AI integrations with Claude access to real-time customer data across sales, marketing and service teams.

Amazon removes written feedback requirement, limits seller appeals for ratings-only reviews starting August 4.

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space.

Brands increase investment in retail networks by 79% while reporting transparency remains industry priority.

Description: Partnership combines first-party viewership data with advanced attribution analytics for precise TV measurement.