OpenAI's Sam Altman details 10x annual intelligence cost drops and programming task automation during banking industry discussion.

Companies charge users to refuse tracking while generating only 0.82% revenue increase for news publishers.

Sam Altman discusses coming transformation from traditional interfaces to AI-powered natural language computing systems.

European Commission to launch digital identity system after UK age verification sparks 1,400% VPN surge.

New McKinsey analysis reveals 13 frontier technologies driving transformation in marketing, with agentic AI and autonomous systems leading shift from experimental to practical applications.

Meta is rolling out Ad Set Budget Sharing, a new budget sharing optimization feature. Here's how it works...

Kentucky Attorney General files consumer protection lawsuit against Chinese e-commerce platform over alleged spyware capabilities.

The Privacy Protection Authority published comprehensive guidelines for DPO appointments, anticipating Amendment 13 implementation on August 14, 2025.

Search giant calls methodology "flawed" as research shows 8% click rate with AI summaries versus 15% without them.

Google's Gary Illyes acknowledged that they're still figuring out the balance between users and the needs of the web ecosystem.

Hated it. Tested it. Now I use it. Here's a breakdown of why Performance Max finally earned my respect.

SEO is shifting. To stay visible, your content must be accurate, structured, and built for AI systems that retrieve answers, not just rank pages.

SEO isn’t dead, but the old playbook is. This piece breaks down what actually drives visibility in AI-powered search engines today.

Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here's how this affects your site.

How long should ad copy be? There are many opinions, and Meta has their own recommendations. Here's what they are and whether they matter...

This is the first in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most

Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals.

Early access program provides programmatic access to five years of search data with consistent scaling and geographic breakdowns.

Major digital ad platforms abandon European political ads citing complex compliance challenges under TTPA regulation.

Microsoft analyzed 200,000 AI workplace conversations to reveal how AI is reshaping marketing and sales roles. Here’s what the data shows.