Outbrain shareholders vote to approve major advertising technology merger with Teads, advancing plans for Q1 2025 completion.

Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.

Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.

Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.

Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features

Taiwan's Ministry of Digital Affairs names major tech platforms for mandatory compliance with new anti-fraud advertising measures.

Detailed analysis of marketing approaches shows significant variations in ROI measurement and budget requirements across strategies.

Music recognition service reaches unprecedented milestone of 100 billion songs identified since its 2002 launch.

New research reveals exponential growth in true crime podcast listenership and its impact on solving cold cases and supporting victims.

Google announces exit from EU political ad market ahead of strict new transparency rules taking effect in 2025, citing technical hurdles.

Snapchat unveils Family Center location tools, enabling parents to monitor teens' whereabouts and receive arrival notifications.

An examination of how demand curve analysis helps businesses optimize pricing and marketing decisions in competitive markets.

Users can now transfer premium domain names to Cloudflare's registrar service, expanding beyond standard domain offerings.

Years ago, we could expect the holiday CPM increase, but that hasn't always been the case in recent years. The bump is back this BFCM...

WSJ reports potential combination would create world's largest ad company, surpassing WPP with over $20 billion in revenue.

Perplexity AI reveals the design and implementation of its first advertising test, maintaining unbiased search results.

This guide covers various options, from user-friendly website builders to open-source solutions, to help you find the right WordPress alternative for your website.

We asked the same questions and got a wide range of expert opinions about AI Overviews, how they might impact the industry and where search might be going.

Cross-channel attribution isn't about chasing every click; it's about asking the right questions. What's really driving growth?

Reddit launches AI-powered search feature to help people find answers from community discussions, testing with US audience.