Trying to predict where the next revolution in publishing will come from is difficult. But one thing is certain–publishing of the future will be complicated.

Need rapid surge in digital marketing? Entrepreneur and agile startups can now easily reach their target audience due to data driven growth-marketing analytics.

A story about a struggling startup that turns its fortunes around by adopting a data-driven, iterative approach to marketing called "growth marketing."

In today's digital era, the abundance of data has transformed the way businesses approach marketing.

Hypothesis testing is crucial in marketing, and this article offers a comprehensive guide on creating, testing, and refining marketing hypotheses.

techniques and approaches for improving department interoperability, as well as share my experience connecting departments at a European big data startup.

Explore the power of personalized marketing in a digital landscape, crafting authentic connections for enhanced customer experiences.

In this interview, Angelika Eremeeva discusses how data-driven insights and big data are revolutionizing travel marketing.