Monthly Recurring Revenue, or MRR, is a way of calculating total repeatable revenue generated by a company on a monthly basis for products like subscriptions

ARR originally stood for Annual Recurring Revenue, which had a rather definition of only looking at recurring contracts with a service length of a year or more.

MRR (or close derivatives like MRR Growth Rates) is the primary metric most B2B SaaS companies, their CEOs, and their investor partners measure themselves by.

Retention is the most crucial factor that drives acquisition and monetization. What that means is that it plays a role in all three elements of a growth engine.

What sounds like an unimportant question has important implications for your overall strategy and the success of your SaaS company.

Trials are different not only in terms of what type of user is trialing ChartMogul, but also in terms of user setup and how they are using our product.

A lot of the work we do at ChartMogul centers around how we display and present your data in a clear and transparent way.

Sale forecasting isnt an exact science. But that doesn’t mean you shouldn’t put more rigor into it to make a model that is in line with your go to market motion

Probably 1001 ways to model out a forecast for MRR. We're going to suggest the very quick and dirty ways that seems to work best while pointing out the pitfalls

In a cruel world of startups you either grow or you die. And this often means trying every trick in the book, including less popular methods like cold outreach.

Many SaaS startups offer their service at a discount to customers that are part of an incubator or accelerator which has become known as a startup program.

There are a number of SaaS founders who already do this, such as Jon Yongfook, Damon Chen, and Levels, to name a few.

The ubiquity of analytics hides potential complexity underneath, especially when you start to consider products where the analytics are more front and centre.

I’m a ChartMogul customer, and I’m a bootstrapper. I’m the founder of Feature Upvote, a bootstrapped and profitable SaaS.

One way your pricing can change as your company evolves is by using multi-currency pricing. Here’s what you need to know about SaaS pricing localization.

Over the last six months we built and refined a dedicated outbound sales strategy. The result? A swath of data and learning but ultimately, the decision to plug

Customer churn rate, also known as logo churn rate is a key indicator of the health of your SaaS business.