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Ideas For IELTS Speaking & Writing

1. Advertising
_____________________________________________________________________
Positives of Advertising
Advertising is a key part of modern business.
Companies need to tell customers about their products.
Advertisements inform us about the choices we have.
Advertising is a creative industry that employs many people.
Without advertising we would have less choice.
Without advertising there would be higher unemployment.
Advertising is a form of modern art.
People enjoy adverts.

Negatives of Advertising
Advertising manipulates people.
It aims to persuade people that buying a product will make them happier.
Advertisers focus on selling a brand image.
They use glamorous, successful people.
We now live in a consumer culture.
We are persuaded to follow the latest trends.
We are encouraged to associate certain brands with a higher status.
Advertisers often aim their marketing at children.
Children can easily be influenced by advertisements.
Children put pressure on parents to buy them things.

Opinions about Advertising
Advertising should be regulated.
Advertising aimed at children should be controlled or even banned.
Unhealthy foods should not be marketed in a way that attracts children.
Products that can be a risk to health should display warnings.
In some countries it is illegal to advertise cigarettes on television
Warnings must be displayed on cigarette packets.
However, advertising is necessary in free market economies.
It creates demand for products.
Governments should only censor false information or products that are harmful

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Ideas about Animal Testing

Arguments for Animal Testing
Animals are used in important scientific research.
It is necessary to do medical tests on new drugs.
Animal testing helps to advance medical and scientific knowledge.
Many important medical discoveries involved experimentation on animals.
Researchers aim to minimise the suffering that animals experience.
Testing for the cosmetics industry is now banned in many countries.

Arguments against Animal Testing
The benefits of research using animals do not justify the suffering caused.
There are alternative methods of research.
The lives of animals should be respected.
Humans have no moral right to do experiments on animals.

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Crime & Punishment 1

Police and Crime Prevention
The job of the police is to catch criminals.
They must also prevent crime and make communities safer.
There should be an increase in the number of police officers on the streets.
Police officers should be seen as part of the community.
They should be involved with education and prevention.
The police should be in close contact with schools.
They should focus on young people who have dropped out of school.
These teenagers may become involved with gangs.

Punishments / Prisons
Fines are used as punishment for minor crimes.
If the crime is more serious, prison is the most common punishment.
Some criminals pose a threat to society.
They are put in prison to ensure the safety of other citizens.

Negatives of Prisons
Criminals are put together.
They make friends with other offenders.
Many prisoners re-offend when they are released.
A criminal record makes finding a job more difficult.

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Technology in Education

Technology in Education: Advantages
• Technology is a powerful tool to engage students.
• Technology can make lessons much more interesting.
• Students can do research using online resources.
• Students can study at their own pace.
• Adults can take distance learning courses.
• Students can study whenever and wherever they want.
• Students also learn skills which are useful for their future jobs.
• For example, they learn to write reports using a word processor.
Technology in Education: Disadvantages
• People rely too much on computers.
• Young learners do not become proficient in some basic skills.
• They use word processors with spell-checkers.
• Their handwriting and spelling may suffer.
• People should be able to write a letter by hand.
• Technology is no substitute for a real teacher.
• Learners need a structured course.
• An experienced teacher knows what materials to choose.
• Computers are expensive to maintain and can be unreliable

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Education In Developing COuntries

Education in Developing Countries: Problems
Children often have to work from an early age.
There are no schools in many areas.
Families do not have access to books or computers.
Literacy rates are often low.
People in developing countries need knowledge and skills.
Education is the key to improving the economy of these countries.

Education in Developing Countries: Solutions
Developed countries could help developing nations by providing money.
They could invest in schools and technology.
They could supply the funds to build schools and pay for teachers.
Children need to have access to free schooling.
Computer equipment could be donated.
The Internet can expose students to a world of knowledge and information.
Governments should make education compulsory for all children.
They should encourage parents to send their children to school.
Governments of developed and developing countries must work together.

Enjoy

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Working Parents (also see “Gender” topic)
Children and their parents seem to be less close nowadays.
Parents spend less time with their children.
Women traditionally stayed at home to cook, clean and look after children.
Nowadays both parents often work full time.
Children may be left alone, or with nannies or babysitters.
Busy parents have less contact with their children.
Many families no longer eat meals together.
Children spend more time with friends or surfing the Internet.

Negative Effects on Children
The lack of closeness in families can have a negative effect on children.
Many parents have no idea how their children spend their time.
Friends, television and the Internet become the main influences on children’s behaviour.
Teenagers are influenced by peer pressure.
Some of them join gangs.
Juvenile delinquency is on the increase.
Parents should be more involved with their children’s upbringing.
Young people need positive role models.

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Divorce
In the past, divorce was unacceptable.
It was considered to be embarrassing for a family.
People stayed together for religious or family reasons.
Divorce is more socially acceptable nowadays.
It has become much more common.
Divorce can be extremely stressful.
Lone parents may face financial difficulties.
Many single parents have to rely on benefits paid by the state.
Divorce can have a negative effect on children.
Children from single-parent families are more likely to get lower grades or drop out of school.
The rise in divorce rates may be connected to some social problems

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Positives of Immigration and Multi-Cultural Societies
From an economic perspective, immigration can be extremely positive.
Many immigrants have skills that are needed in the country they move to.
Immigrants who find work contribute to the economy of their new country.
Many immigrants send money home to help family members.
Immigration also creates cultural diversity.
People of many different nationalities learn to live together.
This can help people to become more open-minded and tolerant.

Negatives of Immigration
Some people believe that immigrants take jobs that should go to local people.
Some immigrant workers work longer hours for less money.
Companies might pay lower salaries to immigrant workers.
Unemployment rates could rise if there are too many immigrants
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Positives of Globalization
• Businesses are becoming increasingly international, with multinational companies operating globally.• Goods are produced in one country and sold in many others, creating a global economy.
• Free trade between countries fosters stronger political relationships.• Globalization creates opportunities for employment and encourages investment in less developed countries.
• It has the potential to reduce poverty in the developing world.
Negatives of Globalization
• Globalization is not always beneficial to everyone, and companies may move to countries with cheaper labor, leading to job losses and redundancies.• Employees may feel less secure in their jobs due to the uncertainty of globalization.
• Companies may exploit their employees in developing countries.• Global trade can lead to more waste and pollution.
• Globalization is not a one-size-fits-all solution, and its effects can be both positive and negative.

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Work Life Balance
• Finding a balance between work and personal life is crucial for overall well-being.
• Excessive work can lead to stress, poor health, and neglect of relationships.
• Overworking can harm personal relationships and social connections.
• Regular breaks and vacations are essential for mental and physical rejuvenation.
• Companies should prioritize employees' well-being by avoiding excessive overtime demands.
• Many people now have flexible work arrangements, such as part-time or remote work.
• Technology enables remote work and flexible schedules.
• Some companies offer childcare services to support employees' work-life balance.
• Achieving a healthy work-life balance can boost job satisfaction and overall happiness.
• Happy and healthy workers tend to be more productive and efficient.

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The Impact of Unemployment:
• Unemployment has significant consequences for individuals, communities, and society as a whole.
• Many people struggle to find employment, often due to a lack of necessary education or qualifications. • Unemployment can lead to homelessness and a range of other social and economic problems.
• The stress and frustration of being jobless can have negative effects on mental and emotional well-being.
• In some cases, individuals may turn to illegal activities as a means of generating income.
• To address these challenges, it is essential to provide job seekers with access to effective careers advice and guidance.
• Governments can play a crucial role by offering vocational courses and retraining programs to help individuals develop the skills they need to succeed in the job market.
• Additionally, governments can:
+ Implement policies to stimulate economic growth and job creation + Provide financial support to individuals and families affected by unemployment
+ Offer counseling and mental health services to help individuals cope with the emotional impact of unemployment
+ Encourage entrepreneurship and small business development to create new job opportunities
+ Develop programs to match job seekers with employers and job openings + Provide training and support for workers who need to adapt to changing job markets and technologies


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Internet Compared to Newspapers and Books
1. Both print and digital versions of newspapers and books are available. Traditional print media like newspapers and books are also accessible in digital formats on the internet.
2. The internet provides access to news from around the globe in various languages.
You can read news reports from different countries and in multiple languages online.
3. Publishing and obtaining information on the internet is free. It costs nothing to share or read information on the web.
4. Anyone can become a writer and share their work online.
The internet empowers individuals to self-publish their writing.
5. Content in newspapers and books is created by skilled writers. Professional authors and journalists produce the content found in traditional newspapers and books.

Six More Ideas:

1. Online content can be updated instantly.
Unlike printed materials, information on the internet can be revised and updated immediately as new events unfold.
2. The internet offers interactive and multimedia content. Digital platforms can incorporate videos, podcasts, and interactive graphics, providing a richer experience than static text.
3. Search engines make it easy to find specific information online.
Unlike scanning through a book or newspaper, you can use search engines to quickly locate precise topics or facts on the web.
4. Internet content can be shared and discussed widely on social media. News articles, blog posts, and other online content can easily be shared and commented on across various social networks, increasing engagement.
5. The internet enables immediate feedback and dialogue.
Readers can leave comments, engage in discussions, or contact authors directly through online platforms, creating a more interactive experience.
6. Digital archives make past news and books easily accessible. Unlike physical libraries, the internet provides quick access to historical news articles and out-of-print books through digital archives.
These points highlight the differences between the internet and traditional print media, emphasizing the unique advantages of digital content.

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Nature vs. Nurture Debate

• Some people believe that our personalities are mainly determined by genetics, and we inherit our abilities and talents from our parents.

• Others think that our education and upbringing are more important, and we develop according to the influences around us.

• Our personalities and achievements depend more on nurture than nature, and we can shape our own destinies.

• Many people argue that we control our own destinies, and we can achieve any goal that we put our minds to through hard work and determination.

• Successful people are often seen as "self-made", and their achievements are attributed to their own efforts rather than their genetic characteristics or upbringing.


• We are not limited by our genetic characteristics or upbringing, and we have the power to overcome any obstacles and achieve our goals.

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### Positives of Advertising:
- Essential for modern business.
- Helps companies inform customers about their products.
- Provides information about available choices.
- A creative industry that offers many jobs.
- Increases consumer choices.
- Reduces unemployment rates.
- Considered a form of modern art.
- Enjoyed by many people.

### Negatives of Advertising:
- Can manipulate people.
- Persuades people that products bring happiness.
- Focuses on selling a brand image.
- Uses glamorous and successful individuals.
- Promotes a consumer culture.
- Encourages following the latest trends.
- Associates brands with higher status.
- Often targets children.
- Easily influences children.
- Causes children to pressure parents to buy things.

### Opinions about Advertising:
- Should be regulated.
- Advertising to children should be controlled or banned.
- Unhealthy foods shouldn't be marketed to attract children.
- Health-risk products should display warnings.
- Some countries ban cigarette ads on TV.
- Cigarette packets must display warnings.
- Necessary in free market economies.
- Creates product demand.
- Governments should only censor false or harmful information.

#IELTSIdeas #IdeasAboutAdvertising #IdeasForIELTS