🌟 CLICKS AND MORTAR BUSINESS

💰 A "clicks and mortar" business is a hybrid model that combines both online (clicks) and offline (mortar) operations. This type of business typically has a physical storefront or location where customers can visit, as well as an online presence, such as a website or e-commerce platform where customers can shop or interact with the brand.

🛒 Examples of clicks and mortar businesses include major retailers like Walmart and Target, which have both physical stores and robust online shopping platforms.

#английский #funfact #internet #business

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🌟 Слово дня:
Infopreneur – лицо, самостоятельно создающее информационные продукты и продающие их через Интернет.

As an infopreneur, she created online courses that helped aspiring writers improve their skills.

#английский #word #словодня

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🌟 Слово дня:
Adorkable – cтранный и милый одновременно.

His adorkable personality, complete with quirky glasses and a love for comic books, made him instantly lovable to everyone in the lab.

✨От сочетания adorable и dork (придурок, чудак).

#английский #word #словодня

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😲 What is Scrolling Paralysis?

🖥 Scrolling paralysis /pəˈrælɪsɪs/, also known as "infinite scroll syndrome" or "endless scrolling trap," is a phenomenon where individuals find themselves trapped in an endless loop of scrolling through digital content, often on social media platforms or news websites. It's that feeling when you start scrolling and just can't seem to stop, even though you know you should.🆘

#английский #funfact #internet

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🌟 DID YOU KNOW?

🎾 Wimbledon and Strawberries

🍓Strawberries are famously associated with Wimbledon, the world-renowned tennis tournament held every summer. It’s a tradition for spectators to enjoy "strawberries and cream" while watching matches. This tradition dates back to the late 1800s and continues today, with hundreds of thousands of servings sold at each tournament.

#английский #funfact #berries

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🌟 Слово дня:
Astringent – вяжущий, терпкий.

The astringent flavor of the unripe fruit left a dry sensation in her mouth, prompting her to reach for a glass of water.

✨От лат. astringere - стягивать.

#английский #word #словодня

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🌰Almond [ˈɑːmənd]– миндаль
🌰Cashew [kæˈʃuː]– кешью
🌰Chestnut [ˈʧesnʌt]– каштан
🌰Hazelnut [[ˈheɪzlnʌt] (or Filbert) – фундук
🌰Macadamia [mækɪˈdiːmɪə] – макадамия
🌰Peanut – арахис
🌰Pecan [pɪˈkæn] – пекан
🌰Pine nut – кедровый орех
🌰Pistachio [pɪsˈtɑːʃɪəʊ] – фисташка
🌰Walnut [ˈwɔːlnʌt] – грецкий орех
🌰Acorn [ˈeɪkɔːn] – желудь
🌰Tiger nut – земляной миндаль

#английский #vocabulary #nuts

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🌟 Слово дня:
Hazel – орешник.

The hazel shrubs in the garden burst into green leaves, promising a bountiful harvest of nuts in the coming autumn.

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🚩🚩🚩🚩🚩🚩

🚩 Go nuts - become extremely excited, angry, or crazy: “She went nuts when she saw the surprise party.”
🚩 In a nutshell - give the essence of a situation in few words: “In a nutshell, the meeting was about cutting costs and improving efficiency.”
🚩 Be a hard/ /tough nut to crack - something or someone difficult to understand, solve, or deal with: "The new client is a tough nut to crack, but we’re working on building a relationship."
🚩 Be nutty as a fruitcake - very strange, foolish, or crazy: "My sister thinks her cat can read minds; she's completely nutty as a fruitcake when it comes to her pets."
🚩 Get peanuts - get a very small amount of money: "He gets paid peanuts for doing that job."

#английский #idiom #nuts

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🌟 Слово дня:
Nutter – псих, чудак, безумец.

Everyone knew Greg was a bit of a nutter, but nobody could imagine that he would end up in a mental asylum.

#английский #word #словодня

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🍄 EDIBLE MUSHROOMS

🟡Button mushroom - шампиньон
🟡Chanterelle /ʃɑ‌ːn.təˈrel/ - лисичка
🟡Porcini /pɔːˈtʃiː.ni/ - белый гриб
🟡Common morel - сморчок
🟡Russula - сыроежка
🟡Oyster mushroom - вешенка
🟡Slippery Jack - маслёнок
🟡Shiitake – гриб шиитаке
🟡Aspen mushroom – подосиновик.


#английский #vocabulary #mushrooms

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🌟 Слово дня:
Fungal – грибковый, грибной.

It took him months to get rid of that nasty fungal infection.

#английский #word #словодня

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🌟 Слово дня:
Pinder – арахис.

Having spent the whole morning in the fields, the workers were enjoying a snack of roasted pinders.

✨Presumably from the Kongo word mpinda - peanut.

#английский #word #словодня

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🌟 Слово дня:
Fiery – огненно-красный; пылающий.

The chef's fiery passion for cooking was evident in every dish he prepared, each bursting with flavor and creativity.

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FIRE VOCABULARY

🔥Fire brigade - пожарная команда;
🔥Fire service (also known as the “fire department’ in US English) - пожарная охрана, пожарная часть;
🔥Fire drill - учебная пожарная тревога;
🔥Fire fighters (also known as“firemen / firewomen) - пожарные;
🔥Fire engine (also known as “fire truck" in US English) - пожарная машина;
🔥Fire station - пожарная часть;
🔥Fire exit - пожарный выход;
🔥Fire escape - пожарная лестница;
🔥Fireproof - огнеупорный;
🔥Fire hose - пожарный шланг;
🔥Fire hydrant - пожарный гидрант;
🔥Сherry picker — (also known as a "hydraladder’) - подъемник с люлькой.

#английский #vocabulary #fire

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🌟 Слово дня:
Incendiary – зажигательный; подстрекающий, разжигающий рознь.

Rubio's incendiary article sparked a heated debate across social media platforms.

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🔴 Play with fire - take dangerous risks: If you keep lying to your boss, you're playing with fire.
🔴 Fight fire with fire - respond to aggression or a problem with a similar strategy: Maybe it's time to stop being nice and fight fire with fire ...
🔴 Set the world on fire (usually used in negative sentences) - be very successful and admired by other people: He's never going to set the world on fire with his paintings.
🔴 Fan the flames - intensify a situation or provoke someone further: Don’t fan the flames by arguing back.
🔴 Burn your boats / bridges - cut off all connections to a past situation, often irreversibly: Think carefully before you resign–you don't want to burn your boats.

#английский #fire #idioms

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🌟 Слово дня:
Ablaze – горящий, пылающий.

I wonder what he felt when he saw his house ablaze.

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🌟 GRAMMAR: STATIVES

🤔 Words like ablaze, afire, afloat etc. are usually considered to be adjectives. However, some grammarians would argue that they represent a separate part of speech - the stative.

🔺Such words may be considered to be a part of speech in its own right since they meet two criteria:
a) they have distinctive morphological form - prefix a- (afoot, adrift).
b) they denote the category of state, not the quality of the noun.
c) they are used to form compound predicates.

🔺Nowadays this class of words is called predicative adjectives, marking their syntactical role, but the majority of linguists doesn't consider it to be a separate part of speech.

#английский #grammar #statives

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🌟 Слово дня:
To scald – ошпаривать, обжигать.

Mind you don't scald yourself with that kettle!

#английский #word #словодня

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