New post by PPC Land 🔥
Zillow pilots containerized RTB to improve programmatic ad quality
Continue reading »
Zillow pilots containerized RTB to improve programmatic ad quality
Continue reading »
PPC Land
Zillow pilots containerized RTB to improve programmatic ad quality
Zillow tests containerized real-time bidding with Chalice and Index Exchange to balance quality and cost.
New post by Moz 🔥
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Continue reading »
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Continue reading »
Moz
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to real buyer intent and business goals.
New post by PPC Land 🔥
South Korea establishes AI privacy framework with new guidelines
Continue reading »
South Korea establishes AI privacy framework with new guidelines
Continue reading »
PPC Land
South Korea establishes AI privacy framework with new guidelines
South Korea's data protection authority releases comprehensive guidelines for processing publicly available data in AI development, marking significant regulatory milestone.
New post by PPC Land 🔥
Google indexes thousands of Maps search result pages in organic rankings
Continue reading »
Google indexes thousands of Maps search result pages in organic rankings
Continue reading »
PPC Land
Google indexes thousands of Maps search result pages in organic rankings
Search giant lists internal map directories for "near me" queries, breaking traditional policy.
New post by Search Engine Journal 🔥
Ask A PPC: How Do I Avoid Cannibalization On Similar Products? via @sejournal, @navahf
Continue reading »
Ask A PPC: How Do I Avoid Cannibalization On Similar Products? via @sejournal, @navahf
Continue reading »
Search Engine Journal
Ask A PPC: How Do I Avoid Cannibalization On Similar Products?
Avoid bidding wars between your own products. Let's explore how to manage overlap, reduce CPCs, and improve campaign efficiency.
New post by PPC Land 🔥
YouTube launches collaboration feature for creator partnerships
Continue reading »
YouTube launches collaboration feature for creator partnerships
Continue reading »
PPC Land
YouTube launches collaboration feature for creator partnerships
YouTube tests new tagging system allowing creators to share credit and audiences on individual videos.
New post by PPC Land 🔥
Bing Webmaster Tools adds device and country data filtering options
Continue reading »
Bing Webmaster Tools adds device and country data filtering options
Continue reading »
PPC Land
Bing Webmaster Tools adds device and country data filtering options
Microsoft enhances Search Performance reporting with new device and country breakdown capabilities for better data analysis.
New post by Search Engine Journal 🔥
Cohorts, Clusters, And The Coming AI Ad System via @sejournal, @DuaneForrester
Continue reading »
Cohorts, Clusters, And The Coming AI Ad System via @sejournal, @DuaneForrester
Continue reading »
Search Engine Journal
Cohorts, Clusters, And The Coming AI Ad System
Duane Forrester explains how GenAI systems group users, interpret intent, and reshape paid media without traditional targeting.
New post by Search Engine Journal 🔥
Building Brand Identity: How To Define Who You Are
Continue reading »
Building Brand Identity: How To Define Who You Are
Continue reading »
Search Engine Journal
Building Brand Identity: How To Define Who You Are
Learn how to discover and build your brand identity with expert insights from guest Mordy Oberstein and host Katie Morton.
New post by PPC Land 🔥
ChatGPT uses Google search despite official Bing partnership claims
Continue reading »
ChatGPT uses Google search despite official Bing partnership claims
Continue reading »
PPC Land
ChatGPT uses Google search despite official Bing partnership claims
Independent research reveals paid ChatGPT version leverages Google's index while free version operates on separate system.
New post by PPC Land 🔥
ESPN acquires NFL Network assets in landmark 10% equity exchange deal
Continue reading »
ESPN acquires NFL Network assets in landmark 10% equity exchange deal
Continue reading »
PPC Land
ESPN acquires NFL Network assets in landmark 10% equity exchange deal
ESPN gains control of NFL Network, RedZone Channel and fantasy platform through strategic partnership announced August 5, 2025.
New post by Search Engine Journal 🔥
Google Expands Performance Max Controls and Reporting via @sejournal, @brookeosmundson
Continue reading »
Google Expands Performance Max Controls and Reporting via @sejournal, @brookeosmundson
Continue reading »
Search Engine Journal
Google Expands Performance Max Controls and Reporting
Google Ads just launched new Performance Max controls and reporting tools to improve targeting, creative visibility, and new customer acquisition tracking.
New post by PPC Hero 🔥
The Converged Frontier: How Google AI is Reshaping PPC and SEO
Continue reading »
The Converged Frontier: How Google AI is Reshaping PPC and SEO
Continue reading »
PPC Hero
The Converged Frontier: How Google AI is Reshaping PPC and SEO - PPC Hero
The rapid expansion of Overviews, the new Google AI Mode, and the placement of paid ads within AI-generated summaries are altering the relationship between paid and organic search.