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Bot traffic costing advertisers billions as fraud detection fails, investigation reveals
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Bot traffic costing advertisers billions as fraud detection fails, investigation reveals
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PPC Land
Bot traffic costing advertisers billions as fraud detection fails, investigation reveals
Comprehensive investigation finds major verification systems routinely miss declared bots operating from data centers, raising questions about industry oversight.
New post by Search Engine Journal 🔥
Google Updates Unfair Advantage Policy, Advertisers React via @sejournal, @brookeosmundson
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Google Updates Unfair Advantage Policy, Advertisers React via @sejournal, @brookeosmundson
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Search Engine Journal
Google Updates Unfair Advantage Policy, Advertisers React
Google updates its Unfair Advantage Policy, clarifying ad slot dominance rules. Here's what it means for advertisers and how the PPC community is reacting.
New post by Search Engine Journal 🔥
Google Confirms You Can’t Add EEAT To Your Web Pages via @sejournal, @martinibuster
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Google Confirms You Can’t Add EEAT To Your Web Pages via @sejournal, @martinibuster
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Search Engine Journal
Google Confirms You Can’t Add EEAT To Your Web Pages
Google's John Mueller explained at Search Central Live NYC that EEAT isn't something that can be added to websites
New post by Search Engine Journal 🔥
Using Local Business Partnerships And Collaborations To Build Authority And Visibility via @sejournal, @JRiddall
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Using Local Business Partnerships And Collaborations To Build Authority And Visibility via @sejournal, @JRiddall
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Search Engine Journal
Using Local Business Partnerships And Collaborations To Build Authority And Visibility
Find out how local business partnerships contribute to establishing authority and trustworthiness for your small business.
New post by Search Engine Journal 🔥
Win Higher-Quality Links: The PR Approach To SEO Success [Webinar] via @sejournal, @lorenbaker
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Win Higher-Quality Links: The PR Approach To SEO Success [Webinar] via @sejournal, @lorenbaker
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Search Engine Journal
Win Higher-Quality Links: The PR Approach To SEO Success [Webinar]
Join us on April 9, 2025 and learn from the experts how to enhance your SEO strategy with proven Digital PR techniques.
New post by Search Engine Journal 🔥
The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success via @sejournal, @cshel
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The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success via @sejournal, @cshel
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Search Engine Journal
The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success
AI-generated search favors true experts. Find out how E-E-A-T influences AI citations and what it takes to stay visible.
New post by Search Engine Journal 🔥
Reddit Introduces Faster Ad Setup and Pixel Integration via @sejournal, @brookeosmundson
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Reddit Introduces Faster Ad Setup and Pixel Integration via @sejournal, @brookeosmundson
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Search Engine Journal
Reddit Introduces Faster Ad Setup and Pixel Integration
Reddit launches new campaign import, GTM integration, and QA tools to make Reddit Ads setup and optimization faster and simpler for small businesses.
New post by PPC Land 🔥
Apple fined €150 million: ATT framework ruled anticompetitive
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Apple fined €150 million: ATT framework ruled anticompetitive
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PPC Land
Apple fined €150 million: ATT framework ruled anticompetitive
Apple's App Tracking Transparency approach deemed disproportionate and harmful to smaller publishers.
New post by PPC Hero 🔥
How Can Data-Driven Insights Supercharge Your Social Media Advertising?
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How Can Data-Driven Insights Supercharge Your Social Media Advertising?
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PPC Hero
How Can Data-Driven Insights Supercharge Your Social Media Advertising? - PPC Hero
Data-driven insights offer a multitude of benefits across various sectors, enabling organizations to make more informed and effective decisions. Here's a
New post by Search Engine Journal 🔥
Google Cautions SEOs & Creators About Filler Content via @sejournal, @martinibuster
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Google Cautions SEOs & Creators About Filler Content via @sejournal, @martinibuster
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Search Engine Journal
Google Cautions SEOs & Creators About Filler Content
Google's John Mueller cautioned about filler content's impact on page quality, citing guidance in the Quality Rater Guidelines
New post by PPC Land 🔥
Amazon expands AI capabilities with new personalized shopping features
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Amazon expands AI capabilities with new personalized shopping features
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PPC Land
Amazon expands AI capabilities with new personalized shopping features
Amazon continues to integrate AI technology across its shopping platform, enhancing product discovery and personalization for customers.
New post by PPC Land 🔥
Critical fix coming for LowerTargetRoas recommendations in Google Ads API
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Critical fix coming for LowerTargetRoas recommendations in Google Ads API
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PPC Land
Critical fix coming for LowerTargetRoas recommendations in Google Ads API
Developers need to update applications before April 23 implementation.
New post by PPC Land 🔥
Frequency launches new monetization channel for podcast advertising
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Frequency launches new monetization channel for podcast advertising
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PPC Land
Frequency launches new monetization channel for podcast advertising
New platform bridges gap between host-read quality and programmatic efficiency.
New post by PPC Land 🔥
Declarative Web Push simplifies notifications without JavaScript
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Declarative Web Push simplifies notifications without JavaScript
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PPC Land
Declarative Web Push simplifies notifications without JavaScript
New WebKit feature brings privacy and energy efficiency to web push, eliminating service worker requirements.