Find out the latest Google Ads news and updates from this year to help you shape your 2025 search campaign strategy.

Automattic’s acquisition of WPAI signals the integration of AI into WordPress in the near future

The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.

Google’s new guide on Shopping annotations and badges outlines tools like "Price Drop" and "Free Shipping" that help products stand out and boost ad performance.

Court grants WP Engine's request for a preliminary injunction, handing Mullenweg and Automattic an across the board defeat

Microsoft’s latest updates bring advanced AI-driven ads, insights on user trust in generative AI, and tips to optimize Performance Max campaigns.

Don't miss out on the potential of voice search. This guide will show you how to make your content voice-friendly and increase your visibility.

Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience.

Save time with Meta creative optimization by submitting one 9:16 image or video that utilizes a square safe zone. Use my safe zone template...

This includes a new hourly view of the data.

New study shows Google's AI Overviews appear in nearly half of searches, influencing how users interact with search results.

In fact, when combining Performance Max and search campaigns, advertisers are seeing a 32% decrease in cost per acquisition (CPA) and a 3x increase in return

AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.

Google announces Search improvements coming in 2025, powered by Gemini 2.0, expanding AI Overviews to handle complex queries.

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.

Bridge the gap with C-levels: Unpack AI’s impact on SEO, from adoption trends to actionable strategies that deliver real business results.

Automattic complies with court order requiring it to remove the CSV file containing WP Engine's client list.

A look at where the ads product teams focused this year can give us a view into the year ahead.

Google launches 24-hour data view in Search Console, offering near real-time insights for website performance monitoring.

Google rolls out December 2024 core update, weeks after November update, capping off a year of notable algorithm changes.