Google's Gary Illyes acknowledged that they're still figuring out the balance between users and the needs of the web ecosystem.

Hated it. Tested it. Now I use it. Here's a breakdown of why Performance Max finally earned my respect.

SEO is shifting. To stay visible, your content must be accurate, structured, and built for AI systems that retrieve answers, not just rank pages.

SEO isn’t dead, but the old playbook is. This piece breaks down what actually drives visibility in AI-powered search engines today.

Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here's how this affects your site.

How long should ad copy be? There are many opinions, and Meta has their own recommendations. Here's what they are and whether they matter...

This is the first in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most

Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals.

Early access program provides programmatic access to five years of search data with consistent scaling and geographic breakdowns.

Major digital ad platforms abandon European political ads citing complex compliance challenges under TTPA regulation.

Microsoft analyzed 200,000 AI workplace conversations to reveal how AI is reshaping marketing and sales roles. Here’s what the data shows.

Meta introduces comprehensive platform enhancements including polls, location tagging, and real-time webhooks as usage grows.

Comprehensive platform measures both brand visibility and traffic from ChatGPT, Perplexity, and other AI platforms.

Chrome's new store review feature uses AI to aggregate reviews from multiple sources, helping shoppers evaluate retailers.

Google's Gary Illyes explains the technical process of indexing content and how some mistakes can impact the crawl budget.

Google's John Mueller advises checking if your ecommerce store is accessible to AI agents. Should SEOs add this to site audits?

Post-migration traffic crashes are common. Learn what to check first and how to recover SEO performance step-by-step.

When you choose to optimize website destination, you give Meta the power to override your provided destination URL. Here's how it works...

Exclusive interview about the publisher lawsuit, exclusive data on the confidence of AI trackers, AI Overviews, AI Mode, and how to upskill.

Are local business reviews impacting how you show up in LLMs? Explore how customer reviews, from sentiment to keyword relevance, are crucial for optimizing your visibility and recommendations in AI-powered search.