Welcome to Push ROI’s series on how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to being able to plan.

I cofounded a Ukrainian company, so life has drastically changed for my team since the beginning of the war. While reflecting on the lessons I learned over the last year, I recognized that long-term planning doesn’t work now as it once did. And not just for…