Unifying Mailing Lists to Enable Customer Personalization
#recordlinkage #mailinglist #dataqualitydimensions #uspsmailing #datacleansing #datadeduplication #fuzzymatching #goodcompany
https://hackernoon.com/unifying-mailing-lists-to-enable-customer-personalization
#recordlinkage #mailinglist #dataqualitydimensions #uspsmailing #datacleansing #datadeduplication #fuzzymatching #goodcompany
https://hackernoon.com/unifying-mailing-lists-to-enable-customer-personalization
Hackernoon
Unifying Mailing Lists to Enable Customer Personalization | HackerNoon
In this blog, we will look at why unifying mailing lists and linking rows is detrimental to enabling customer personalization for online brands that use it.