From simplifying data collection to enabling data-driven feature development, Customer Data Platforms (CDPs) have far-reaching value for engineers.

See mParticle data events and attributes displayed in an eCommerce UI, and experiment with implementing an mParticle data plan yourself.

Connecting your CDP to your Data Warehouse is a great way to simplify the flow of your customer data and eliminate overhead for your engineering team.

Standard Audiences: A product that extends the functionality of regular Audiences, one of the most flexible, powerful, and heavily leveraged tools on mParticle.

Do you want to build actionable buyer personas with concrete customer data? Here's how to get started...

Brands have started to shift away from the old, password-centric world. While it sounds like a bad idea, there are some benefits to this change to passwords.

Investing in customer data is a top priority for marketing leaders.

In this article, you will take a look at some of the different approaches you can use to gather and leverage customer data for your eCommerce website.

Customer data platform (CDP) aggregates and organizes customer data across various touchpoints to build customer profiles, which are then used by other systems

Understand how identity management can help you identify your target audience, increase your sales and do away with prospecting once and for all.

The company “enriches” information it has on what you buy and who you are with additional data.