Connected TVs lower the barrier of entry needed to game, making it a significant evolution for the games industry by reducing costs and complexity for users.

The entertainment industry is evolving rapidly. Here's how brands can optimize connected TV (CTV) advertising to reach audiences lost to cord-cutting.

The company did not make a serious stab at sports until 2023 with the airing of the Netflix Cup, a novelty golf event.

Read this post for insight into the implications of Beyoncé's successful halftime show during Netflix NFL Christmas Gameday 2024.