​​​​Head of Brand Marketing в ITE (HQ in London). Москва.
Далее описание на английском, поскольку позиция подразумевает серьезные требования к знанию английского языка (Marketing jobs).

RESPONSIBILITIES:
- Developing brand marketing strategy and media campaign management.
- Devising exhibitors and visitors decision journeys to drive engagement with our brands using the most effective & appropriate media channels.
- Developing and managing brands positioning and communication campaigns based on the agreed product strategies and Market Intelligence data.
- Driving global marketing blueprints implementation and best practice of ITE’s marketing.
- Manage relationships with key sponsors and media partners.
- Engage professional marketing agencies, PR, in-house design division and Digital marketing team in developing effective brand mix to deliver marketing messages to the core audiences in on-line and off-line.
- Manage the delivery of these campaigns through campaign strategic planning & support functions briefing, and ensuring appropriate campaign KPI’s and budget tracking.
- Defining core brand campaign KPI benchmarks and ensuring performance against those metrics is regularly and consistently communicated to the business.
- Managing SMM content & landing pages on all event digital platforms (web, mobile, social), ensuring brand consistency in key messaging and brand LTF.
- Manage all video/photo/branding assets of the shows to ensure high quality and consistence with the brand strategies.

EXPERIENCE & KNOWLEDGE:
- University degree in Marketing (International degree is a big plus).
- Ideally, a mix of B2B and B2C brand marketing experience.
- Experience of planning, developing and managing multi-channel brand marketing campaigns – at a country level.
- Good knowledge of on-line, smm and e-email channels for business communications
- Strong marketing budget management skills.
- Expertise in event management.
- Strong understanding and interest in current CRM, online marketing concepts, strategies and best practices.
- Big team management experience – preferably within an international matrix structure.
- Strong experience in branding and in-house design team management.

CONDITIONS:
- Location: metro Krasnoselskaya.

CONTACTS:
Svetlana Nefedova
+79264453594
Svetlana.Nefedova@ite-russia.ru
#marketingjobs #ite #москва #вакансиядня

​​​​Head of Digital Marketing в ITE (HQ in London). Москва
Далее описание на английском, поскольку позиция подразумевает серьезные требования к знанию английского языка (Marketing jobs).

RESPONSIBILITIES:
- Devising strategies to drive engagement with our brands using the most effective & appropriate digital channels.
- Developing and managing digital marketing campaigns based on the agreed product strategies.
- Driving usage and best practice of ITE’s marketing automation platform, evolving and developing the platform to best fit the business’ goals and requirements, as well as taking a key role in the initial definition, deployment and roll out of the system.
- Use a range of digital techniques and channels to deliver marketing messages to core audiences including display, social media, paid-for search, SEO, programmatic and email.
- Identifying and developing new communication channels as appropriate within our core markets and industry sectors.
- Support the delivery of these campaigns through campaign planning & briefing, copywriting & editing of assets, and ensuring appropriate campaign tracking is in place.
- Managing the Russia digital campaign team – based in Moscow, ensuring all campaigns are managed effectively. According to the Brand strategy and deliver on the agreed objectives.
- Apply global blueprints and best practices on a local level.
- Monitoring and reporting all campaign results to the appropriate stakeholders, and working with these stakeholders to develop an optimise these campaigns based on the best performing strategies.

EXPERIENCE & KNOWLEDGE - Essential:
- University degree or equivalent.
- B2B marketing experience.
- Experience of planning, developing and managing multi-channel digital marketing campaigns – at international and local levels.
- Excellent knowledge of using email channels for business communications.
- Strong budget management skills
- Strong understanding and interest in current online marketing concepts, strategies and best practices.
- Team management experience – preferably within a matrix structure.
- Experience of managing campaigns through marketing automation platforms (Marketo preferable).
- Experience of working with integrated CRM platforms (Salesforce or MS Dynamics preferable).

CONDITIONS:
- Location: metro Krasnoselskaya.

CONTACTS:
Svetlana Nefedova
+79264453594
Svetlana.Nefedova@ite-russia.ru
#marketingjobs #ite #digital #москва

​​Менеджер по маркетингу и рекламе в международный выставочный холдинг ITE. Москва.

ЗАДАЧИ:
• Разработка и реализация стратегического плана по привлечению участников и посетителей на вверенные выставки.
• Организация рекламной кампании выставок для привлечения участников и посетителей.
• Проведение рекламных кампаний в интернете (контекст, медиа, соцсети), продвижение сайта, директ-маркетинг.
• Разработка полиграфической и сувенирной продукции для выставки.
• Работа с бюджетом.
• Участие в подготовке работы на выставке.
• Конкурентный анализ.

ТРЕБОВАНИЯ:
• Маркетинговое или экономическое высшее образование.
• Навыки работы с digital-каналами, умение отслеживать их эффективность.
• Грамотная речь.
• Владение английским языком – upper-intermediate.
• Уверенное пользование ПК.
• Инициативность, способность работать в команде и достигать конечного результата.

УСЛОВИЯ:
ЗП до 100 000 руб.

КОНТАКТЫ:
Svetlana.Petrova@ite-exhibitions.uk

#marketingjobs #ite #выставки #москва