pymc-labs/pymc-marketing
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
Language:Python
Total stars: 476
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20 Mar 2024
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#python
#btyd, #buytillyoudie, #clv, #customerlifetimevalue, #datascience, #marketing, #mediamixmodeling, #mmm, #python