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Product Marketing Manager / Marketing Manager

About New Age

We are a group of companies in the financial services and cryptocurrency sectors, including a financial consultancy, a digital payment gateway, OTC and an E-Money Institution.

https://newagepartners.com/
https://newagecrypto.com/

We aim to bridge traditional financial services with alternative finance solutions, digital currency payments, offering innovative solutions for the B2B market in UK, EU and worldwide.

Job Overview:
When hiring a Marketing Manager / Product Marketing Manager with hands-on experience to assist the Head of Marketing,

Key Responsibilities:
πŸ“Œ Market Research and Analysis: Identify trends, customer needs, and competitive offerings to inform marketing strategies and product development.
πŸ“Œ Competitors Activities Tracking: Keep a close eye on competitors' marketing strategies, campaigns, and outcomes to benchmark and differentiate our approach.
πŸ“Œ Develop Ideal Customer Personas (ICP)
πŸ“Œ Customer Journey Mapping (CJM):
πŸ“Œ Pricing Model Adjustment
πŸ“Œ Digital Marketing Campaigns: execute digital marketing campaigns in close cooperation with the Head of Marketing to promote products and attract new clients.
πŸ“Œ Managing Campaigns with Influencers πŸ“Œ Design and implement referral programs to incentivize existing customers to refer new clients, leveraging word-of-mouth marketing.
πŸ“Œ Customer Engagement and Retention Strategies: Develop and execute activities aimed at expanding customers’ usage of products and increasing retention to maximize Lifetime Value (LTV).
πŸ“Œ Cross-Channel Marketing Campaigns: Build specific cross-channel marketing campaigns and activities aimed at increasing specific marketing metrics.

Participation in Marketing Activities: Actively participate in all marketing activities, taking an executive or management role to ensure cohesive execution and alignment with overall marketing objectives.

Qualifications:
βœ… Proven experience 2+ years in marketing management or product marketing, preferably in the fintech, financial services, or cryptocurrency sectors.
βœ… Strong understanding of market research techniques, competitor analysis, and customer engagement strategies.
βœ… Experience in ICP, buyer personas, and customer journey mapping.
βœ… Ability to work collaboratively across departments to achieve marketing and product goals.

Why Join Us?
πŸ”— Be part of a cutting-edge group of financial services and cryptocurrency entities.
πŸ”— Join a dynamic team environment where your contributions are valued and can make a significant impact.
πŸ”— Compensation package, tailored to your experience and contributions.

Salary:
πŸ“Œ Salary range 2500-4000 USD depending on experience

Please fill out the form:
https://forms.gle/2UMoUR7tfLHS3C2t8