Brand is a scheme: you and one person from your target audience. You give them an emotion, they return a transaction to you.
Brand in the modern world is an exchange of emotions for transactions.

Brand IS an emotion.
Brand is the margin that consumers are willing to pay for this emotion.

For example Starbucks. I don't even need to tell you how much you paid last week for cup of coffee with 1,5$ cost price.
The difference is the price for emotions you bought.

So, let's take a minute and think where you can evoke emotions in your business and sell them.

#emotions #brand #sales #doitextra #branding