— Live streaming —

Although Facebook Live was overhyped, live streaming has proven valuable to a lot of brands. The in-the-moment nature of the format captures people’s attention by establishing a sense of urgency. Live video also feels more intimate as it’s typically more off the cuff. Most platforms that offer live streaming will also provide viewers the ability to comment live, and interact with the streamer in a unique way which can increase overall user engagement for your brand.

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