Hannah and Daniel Neeleman of Ballerina Farm have paused the store's sale of raw milk after routine testing turned up health violations.

Screenings from last summer showed high levels of coliform, the family of bacteria that includes E. coli, in the bottled unpasteurized milk sold by Ballerina Farm.

The couple built the business around their viral social media presence, and last year, they opened two brick-and-mortar Ballerina Farm stores in Utah.