• Impossible Foods and Whole Foods Markets are partnering to launch the plant-based pioneer’s chicken products, the company announced Tuesday. The retail deal has been “highly anticipated” since Impossible launched on retail shelves in 2019.
• The pioneering plant-based food company Impossible has been selling its products via food service channels since 2016. “We were late to retail,” said CEO Peter McGuiness in an interview with Food Dive. Now the company is looking to expand distribution points to “make the food more accessible and more available.”
#ImpossibleFoods #FakeFood #GMOs #WholeFoods
https://www.fooddive.com/news/impossible-foods-secures-highly-anticipated-retail-deal-whole-foods/714645/
• The pioneering plant-based food company Impossible has been selling its products via food service channels since 2016. “We were late to retail,” said CEO Peter McGuiness in an interview with Food Dive. Now the company is looking to expand distribution points to “make the food more accessible and more available.”
#ImpossibleFoods #FakeFood #GMOs #WholeFoods
https://www.fooddive.com/news/impossible-foods-secures-highly-anticipated-retail-deal-whole-foods/714645/
Food Dive
Impossible Foods secures ‘highly anticipated’ retail deal with Whole Foods
CEO Peter McGuinness told Food Dive that though the company was “late to the game in retail,” the launch will help its plant-based chicken products be as available as possible.