The full video.....

Waste/fraud at all levels...🔥BREAKING: President Trump's NASA Administrator Jared Isaacman just slashed $1 BILLION in annual spending after being on the job for not even 2 months

🚨ALERT: In a bombshell revelation, Rep. Tim Burchett drops a nuke on insider trading by stating, "Washington isn't just a 'swamp' — it's a 'sewer' of corruption enriching from taxpayers' money and it needs to STOP.. Everybody wants to knock Pelosi; she's not even in the TOP 10."

Trump staffer shared a video and forgot to crop out the Obama monkeys
—— MSM: RACIST!!!!!!

Anti-Ice Protesters call Black ICE Agents House N*ggers
—— MSM: zzzzzzzz

🚨 BREAKING: Greg Gutfeld just TORCHED wokism “Woke isn’t back, it never left.”

He nails it: “It’s alarming that people keep trying to redefine it. And yet what they’re redefining is just another more demented version of what was rejected.”

I avoid buying white brands.
~ Big Mike

The NFL Super Bowl halftime show (officially the halftime entertainment during the Super Bowl) is owned and controlled by the National Football League (NFL) itself. The NFL owns the rights to the Super Bowl event, including all aspects of its programming, production, and entertainment. The halftime show is not independently "owned" by any external entity like a sponsor or producer—it's an integral part of the league's flagship event.

Production and Creative Control
Since 2019, the NFL has partnered with Roc Nation (the entertainment company founded by Jay-Z, whose full name is Shawn Carter) to handle key aspects of the halftime show. This multiyear agreement (initially valued at around $25 million over five years, with extensions confirmed as recently as 2024) makes Roc Nation the league's live music entertainment strategist and co-producer of the halftime show. Under this partnership:

Roc Nation collaborates on curating, producing, and shaping the show.

Executive producer Jesse Collins (of Jesse Collins Entertainment) has been the on-the-ground producer for recent shows, working closely with Roc Nation.

Other production partners (e.g., DPS for staging, directors like Hamish Hamilton) contribute to execution.

The partnership shifted the show toward more culturally relevant, often hip-hop or diverse acts (e.g., Shakira/J.Lo in 2020, The Weeknd in 2021, Dr. Dre/Snoop Dogg/Eminem/Mary J. Blige/Kendrick Lamar in 2022, Rihanna in 2023, Usher in 2024, Kendrick Lamar in 2025, and reports of Bad Bunny for 2026).

Prior to 2019, sponsors like Pepsi (from 2013–2022) had significant input on talent and production as title sponsors. Pepsi's deal expired, and the NFL shifted sponsorship to Apple Music starting in 2023 (a multi-year deal, reportedly worth tens of millions annually), making it the "Apple Music Super Bowl Halftime Show." Apple Music provides branding and sponsorship but does not control creative decisions—the NFL and Roc Nation retain that authority.

Who Decides and Approves the Performer and Show Content?
The decision-making process centers on the NFL and Roc Nation, with Jay-Z playing a pivotal role.

Multiple credible sources, including statements from producer Jesse Collins and industry reports, indicate that Jay-Z ultimately makes the final call on the headliner. He has reportedly selected performers each year since the partnership began, focusing on artists with strong cultural impact, broad appeal, and alignment with the league's goals.
The process generally involves:

An internal panel (NFL entertainment executives, production teams, Roc Nation representatives) developing a shortlist based on factors like cultural relevance, performance capability, market draw, and sometimes ties to the host city (e.g., Usher's Las Vegas residency influencing his 2024 selection).

Input from the host city's committee in some cases (though accounts vary—some host reps claim the NFL decides unilaterally and notifies them like the public).
Final approval rests with the NFL, often boiling down to Jay-Z's decision per Roc Nation's strategic role.

The full show concept, setlist, staging, and content receive NFL oversight for alignment with league standards, broadcast guidelines, and family-friendly appeal (given the massive audience). The NFL covers production costs (artists perform unpaid, viewing it as massive exposure).

This structure has evolved to make the halftime show a bigger cultural event while keeping ultimate control with the league. Sources include NFL announcements, Roc Nation statements, producer interviews (e.g., Jesse Collins in Variety), and reports from Billboard, USA Today, and others.