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And it's not just the dominance of old songs—the whole creative culture is losing its ability to innovate. But why?

We made the unfortunate decision to let go of 20% of our team. They are extremely talented, please do not hesitate to hire them. Here's a spreadsheet with their names: C:/MyDocuments/Accenture2022/bottom_20_underperformers_v6_FINAL.xlsx

Behavioral economics has identified dozens of cognitive biases that stop us from acting 'rationally'. But instead of building up a messier and messier picture of human behavior, we need a new model.

Engineer-turned-marketing-consultant for B2B and enterprise software startups.