#UI #UX https://www.smashingmagazine.com/2017/08/removing-friction-ux-last-minute-travel-planning-activity-booking/
Smashing Magazine
Removing Friction In UX: Last-Minute Travel Planning And Activity Booking (A Case Study)
Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that **late…