So we asked—Tell me what you like about this ad?

We got some amazing thoughts here on. I'm also adding my thoughts to the same.

In the first 18 months when they were new in the market, no company/client trusted them but as soon as they started getting clients, those clients didn't go back.

Same agencies and same clients "came back for more", ofcourse because they liked their work so much and in the competitive cost that any established agency had to offer.

It is loud and clearly saying that "try us once". We have the best brains you can get to trust and probably in the most economical cost.

Through this ad, they are tried establishing themself as an agency that can work wonders, clients just have to give them a go once.

#tips @CopywritersBBT // @CopywritersDesk

"The Head Turner", as they call it! Brilliant ads by Range/Land Rover over the years.

They are so good that the other car makers are easily mocked. Ofcourse, it is unintentional.

See this challenge they took which was never accomplished by any car in the world.

Which ad you like the most?

#tips @CopywritersDesk // @CopywritersBBT

KFC’s apology in the UK by Agency: Mother, London (Feb 2018)

Apparently, chicken was in short supply recently in the UK and many of the KFC restaurants had to be closed for business. This obviously made it to the news as the public was outraged. It could have easily become a PR disaster for the brand. A print ad, meant to be an apology, became the talk of the internet. The clever word play on the brand and the simplicity of thought makes it compelling and brings a smile.

#tips @CopywritersDesk // @CopywritersBBT

#tips @CopywritersDesk // @CopywritersBBT

#tips to get rid of mental block while writing "...go the other way". Let me know what you think about it? @CopywritersBBT // @CopywritersDesk

You must pay attention to every little detail as even the smallest of things might not matter at a glance but they do if you connect it to customer's benefit.
#tips @CopywritersDesk // @CopywritersBBT

..consumers want immediate information, efficiently stated and delivered dramatically! Applicable more than ever.
#tips @CopywritersDesk // @CopywritersBBT

"You" matter the most to us. We are sharing these tips for your growth as a copywriter. Using "you" makes your writing conversational and that works the best for me. What about you?
#tips @CopywritersBBT // @CopywritersDesk

Do you write the body copy first or aim to write headline first?
#tips @CopywritersBBT // @CopywritersDesk

Yes, research is the best foundation. Can't afford to not do it.
#tips @CopywritersBBT // @CopywritersDesk

Make one point right instead of adding all common points!
#tips @CopywritersDesk // @CopywritersBBT

#tips @CopywritersBBT // @CopywritersDesk

Here is a short list of books that can help you get started with copywriting!

1. Scientific Advertising By Claude Hopkins
2. Tested Advertising Methods by John Caples
3. The Boron Letters by Gary Halbert
4. How To Write a Good Advertisement by Victor Schwab
5. The Robert Collier Letter Book by Robert Collier

#tips @CopywritersBBT // @CopywritersDesk

“Two men came to me, each offering me a horse. Both made equal claims. They were good horses, kind and gentle. A child could drive them.

One man said, “Try the horse for a week. If my claims are not true, come back for your money.”

The other man also said, “Try the horse for a week.” But he added, “Come and pay me then.”

I naturally bought the second man's horse.

~ Scientific Advertising
#tips @CopywritersDesk // @CopywritersBBT

How much time do you spend writing headlines? Want it quick? Check @hlynbot
#tips @CopywritersDesk // @CopywritersBBT

Do you do that?
#tips @CopywritersDesk // @CopywritersBBT

Nike didn’t write, "Wouldn't it be wonderful if you did it?" Or, "We strongly suggest that at your earliest convenience, you do it." Instead, they wrote. “Just Do It,” and the rest is history.


Writing it rude will help you write more effective sales copy, faster and clearer.

#tips @CopywritersDesk // @CopywritersBBT