Clever Digital Marketing Hacks to Increase Your Leads
1. Use Various Growth Marketing Tactics to Get Leads
No matter how many visitors your website generates, if you aren’t compelling them to give you their information, those raw numbers can’t be leveraged in the same way as when a prospect gives you their name, email, phone number, etc.
2. Create Gated Content
When you create a long-form piece of informational content, such as an ebook, white paper, infographic, download, etc., if the content is compelling enough, you can put it behind a lead capture form and require visitors to give you their contact information in exchange for the download.
3. Leverage Video Content
Its so easy now to create video content!
Marketo offers a 4-minute video demo but requires visitors to input their information first. This is great not only for lead generation but also will make the follow-up and closing the sale more efficient as well.
4. Spread the Word With Influencer Marketing
According to Nielsen’s Global Trust in Advertising report, more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
5. Use Landing Pages
Once someone has clicked your ad, where you send them next can either make or break your campaign. A landing page is often one of the first impressions your prospect will have of your company. Optimizing your messaging, call-to-action, and other elements of this first-impression page are very important for optimizing your ad ROI.
6. Focus on the Data
For digital marketers to remain competitive, being data-driven is an absolute necessity. Everyone knows about Google Analytics but other online tools such as Heap Analytics and Mixpanel can also help with understanding your current and historical data, ascribing attribution, and making sure you’re earning the highest possible ROI from your marketing campaigns.
7. Never, Ever Stop Testing
Congratulations! You’ve set up your website, ads, pop-ups, and landing pages. Now your work is complete, and you can watch the leads roll in right? Wrong.
Your digital marketing efforts will always be a work in progress and will consistently need to be tested and optimized.
1. Use Various Growth Marketing Tactics to Get Leads
No matter how many visitors your website generates, if you aren’t compelling them to give you their information, those raw numbers can’t be leveraged in the same way as when a prospect gives you their name, email, phone number, etc.
2. Create Gated Content
When you create a long-form piece of informational content, such as an ebook, white paper, infographic, download, etc., if the content is compelling enough, you can put it behind a lead capture form and require visitors to give you their contact information in exchange for the download.
3. Leverage Video Content
Its so easy now to create video content!
Marketo offers a 4-minute video demo but requires visitors to input their information first. This is great not only for lead generation but also will make the follow-up and closing the sale more efficient as well.
4. Spread the Word With Influencer Marketing
According to Nielsen’s Global Trust in Advertising report, more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
5. Use Landing Pages
Once someone has clicked your ad, where you send them next can either make or break your campaign. A landing page is often one of the first impressions your prospect will have of your company. Optimizing your messaging, call-to-action, and other elements of this first-impression page are very important for optimizing your ad ROI.
6. Focus on the Data
For digital marketers to remain competitive, being data-driven is an absolute necessity. Everyone knows about Google Analytics but other online tools such as Heap Analytics and Mixpanel can also help with understanding your current and historical data, ascribing attribution, and making sure you’re earning the highest possible ROI from your marketing campaigns.
7. Never, Ever Stop Testing
Congratulations! You’ve set up your website, ads, pop-ups, and landing pages. Now your work is complete, and you can watch the leads roll in right? Wrong.
Your digital marketing efforts will always be a work in progress and will consistently need to be tested and optimized.
How Apple uses segmented ads and post-click landing pages. Good use cases!
https://instapage.com/blog/apple-post-click-experiences?utm_source=activemarketing&utm_medium=image&utm_campaign=prospecting
https://instapage.com/blog/apple-post-click-experiences?utm_source=activemarketing&utm_medium=image&utm_campaign=prospecting
Instapage
2 Ways Apple is Using Landing Pages to Disrupt Financial Services
See how Apple uses segmented display ads with unique post-click landing page experiences to increase signups for the Apple Card.