​Forget 4Ps, welcome 4Es!
Famous Product, Price, Place, Promotion from Marketing Mix are not effective and you should deal with it.

Welcome 4Es – the new approach to customer value proposition, which embodies Engagement, Experience, Exclusivity and Emotion.

​Future Marketing Trends: VOICE SEARCH

Brands and marketers would need to tailor their content according to speech. We speak and write differently, so the content needs to fit the way we speak too.
Start using complete sentences rather than short phrases. And since voice searches come mainly from mobiles so your site need to be mobile-friendly as well.

​Future Marketing Trends: PERSONALIZED CONTENT

74% of marketers claimed that it has a strong impact. And 88% of marketers stated that their customers expected a personalized experience.

You need to start collecting data from your visitors such as name, email, age, etc. Some of your visitors might share this data with you happily if you can offer them personalized content.

Most consumers wouldn’t care if 73% of brands disappeared. Why people do not care? Because brands are not relevant to them.
Brands should improve our lives, contribute to local and international communities and respond to our needs. What’s more, they should move us on a way deeper level that most of them do. You should really give it a thought if you don’t want your brand to end up in this 73%.

Here is Coke again. This campaign touches currently important issue to our society. A can of soda is just an addition.
https://youtu.be/84OT0NLlqfM

​If you want to distinguish your brand among others and make clients loyal you should take a step further. Today’s consumers need individual service and personal approach in every aspect. They can appreciate when a brand goes the extra mile in customer service. Showing your clients that you care will help you build firm relations with them and then keep them with you and your brand. The most important, though, is to make those relations personal.

Nice example where you can see how cool is to show emotions of people in video - https://youtu.be/1veWbLpGa78

Future Marketing Trends: REAL HUMANS

These days media shows us perfect images of celebrities, actors and public figures but on the other hand, we crave the world that is close to our own. We want to see people that are honest and genuine in what they do and more importantly they are just like us.

Target wanted to emphasize their dedication to education initiatives by running a contest that would award schools $1 billion over the next few years. Concurrently, they released a video showing powerful, heart-warming moments of teens opening their acceptance letters.

https://youtu.be/vUkO6Gh3w6g

​Most midsize to large organizations generate, on average, less than 5,000 marketing qualified leads (MQLs) per month.

You know that SUBSCRIPTION sales model is getting bigger and bigger and brings more revenue. Take a look to this infographics https://www.rebilly.com/blog/the-state-of-subscription-businesses-infographic/?utm_source=intercom&utm_medium=email&utm_campaign=newsletter&utm_content=subscriptioninfographic-19-03-19

Hola Amigos!
Good news are coming for email marketers! AMP (new cool tech framework) for email is coming to Gmail and will be supported by other major apps like Outlook and Yahoo. With AMP for Email, those messages become interactive. That means you’ll be able to RSVP to an event right from the message, fill out a questionnaire, browse through a store’s inventory or respond to a comment — all without leaving your web-based email client.

Sound amaizing, right? So get ready! And read this post if you want to learn more - https://techcrunch.com/2019/03/26/google-makes-emails-more-dynamic-with-amp-for-email/

Hey Marketers! Alex is here! As you know managing your leads and customers from the website, social media and messengers can be a nightmare! MSSG.ME is made to help you handle it. This amaizing and also freemium tool allows you:

- Reach more clients
Full messengers integration lets you receive replies and send messages, right from your Mssg.me dashboard. It means you can sell more products and close more deals.

- Simple Management.
Managing leads and conversation has never been so simple and easy because every conversation will be stored in one place. No matter what messenger your contact used, all data is stored in one place.

- View all the information
You can see everything you need to know about contact on a single page. This includes contact information, communication history, social media profiles, interests, points of engagement, lead scores, and related tasks and notes.

It's so cool, right? Go and create account now since it's free!
https://mssg.me/

It doesn’t matter if you’ve tried every marketing technique under the sun, if you’re not onboarding users successfully it counts for nothing. Why would you invest so much in trying to attract users but not go the extra step and try to keep them?