Marketing Reality

Future Marketing Trends: EMOTIONS
People don’t buy products anymore. They buy experiences and emotions instead. You should change your “what should I sell” or “how should I sell” into “WHY should I sell it?”. 🤩 Emotional branding is what makes a business stand out.

​Forget 4Ps, welcome 4Es!
Famous Product, Price, Place, Promotion from Marketing Mix are not effective and you should deal with it.

Welcome 4Es – the new approach to customer value proposition, which embodies Engagement, Experience, Exclusivity and Emotion.

​Future Marketing Trends: VOICE SEARCH

Brands and marketers would need to tailor their content according to speech. We speak and write differently, so the content needs to fit the way we speak too.
Start using complete sentences rather than short phrases. And since voice searches come mainly from mobiles so your site need to be mobile-friendly as well.

​Future Marketing Trends: PERSONALIZED CONTENT

74% of marketers claimed that it has a strong impact. And 88% of marketers stated that their customers expected a personalized experience.

You need to start collecting data from your visitors such as name, email, age, etc. Some of your visitors might share this data with you happily if you can offer them personalized content.

Most consumers wouldn’t care if 73% of brands disappeared. Why people do not care? Because brands are not relevant to them.
Brands should improve our lives, contribute to local and international communities and respond to our needs. What’s more, they should move us on a way deeper level that most of them do. You should really give it a thought if you don’t want your brand to end up in this 73%.

Here is Coke again. This campaign touches currently important issue to our society. A can of soda is just an addition.
https://youtu.be/84OT0NLlqfM

​If you want to distinguish your brand among others and make clients loyal you should take a step further. Today’s consumers need individual service and personal approach in every aspect. They can appreciate when a brand goes the extra mile in customer service. Showing your clients that you care will help you build firm relations with them and then keep them with you and your brand. The most important, though, is to make those relations personal.

Nice example where you can see how cool is to show emotions of people in video - https://youtu.be/1veWbLpGa78

Future Marketing Trends: REAL HUMANS

These days media shows us perfect images of celebrities, actors and public figures but on the other hand, we crave the world that is close to our own. We want to see people that are honest and genuine in what they do and more importantly they are just like us.

Target wanted to emphasize their dedication to education initiatives by running a contest that would award schools $1 billion over the next few years. Concurrently, they released a video showing powerful, heart-warming moments of teens opening their acceptance letters.

https://youtu.be/vUkO6Gh3w6g

​Most midsize to large organizations generate, on average, less than 5,000 marketing qualified leads (MQLs) per month.